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Published by Free Press, 2012
ISBN 10: 1451697589ISBN 13: 9781451697582
Seller: Goodwill of Colorado, COLORADO SPRINGS, CO, U.S.A.
Book
Condition: Good. This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting/ writing. Binding is intact; however, spine may have slight wear overall. Digital codes may not be included and have not been tested to be redeemable and/or active. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you!.
Published by Free Press, 2012
ISBN 10: 1451697589ISBN 13: 9781451697582
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Book
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.8.
Published by Free Press, 2012
ISBN 10: 1451697589ISBN 13: 9781451697582
Seller: Book Deals, Tucson, AZ, U.S.A.
Book
Condition: Fair. Acceptable/Fair condition. Book is worn, but the pages are complete, and the text is legible. Has wear to binding and pages, may be ex-library.
Published by Free Press, 2012
ISBN 10: 1451697589ISBN 13: 9781451697582
Seller: Books Unplugged, Amherst, NY, U.S.A.
Book
Condition: Fair. Buy with confidence! Book is in acceptable condition with wear to the pages, binding, and some marks within.
Published by Free Press, 2012
ISBN 10: 1451697589ISBN 13: 9781451697582
Seller: Books Unplugged, Amherst, NY, U.S.A.
Book
Condition: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within.
Published by Free Press 5/9/2012, 2012
ISBN 10: 1451697589ISBN 13: 9781451697582
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Book
Paperback or Softback. Condition: New. Marketing High Technology 0.69. Book.
Published by Free Press, 2012
ISBN 10: 1451697589ISBN 13: 9781451697582
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: New.
Published by Free Press, 2012
ISBN 10: 1451697589ISBN 13: 9781451697582
Seller: booksXpress, Bayonne, NJ, U.S.A.
Book Print on Demand
Soft Cover. Condition: new. This item is printed on demand.
Published by Free Press, 2012
ISBN 10: 1451697589ISBN 13: 9781451697582
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Book
Condition: New.
Published by Free Press, 2024
ISBN 10: 1451697589ISBN 13: 9781451697582
Seller: Save With Sam, North Miami, FL, U.S.A.
Book Print on Demand
Paperback. Condition: New. Brand New! This item is printed on demand.
Published by Free Press, 2012
ISBN 10: 1451697589ISBN 13: 9781451697582
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: As New. Unread book in perfect condition.
Published by Free Press, 2012
ISBN 10: 1451697589ISBN 13: 9781451697582
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Book
Condition: New. Book is in NEW condition.
Published by Simon & Schuster, New York, 2012
ISBN 10: 1451697589ISBN 13: 9781451697582
Seller: Grand Eagle Retail, Wilmington, DE, U.S.A.
Book
Paperback. Condition: new. Paperback. Marketing is civilized warfare. And as high-tech products become increasingly standardizedpractically identical, from the customer's point of viewit is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companiesand win.Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition; how to "plan products, not devices"; how to give products a "soul"; and how to engineer promotions, market internationally, motivate salespeople, and rally distributors. Above all, he demonstrates the critical importance of servicing and supporting customers. Total customer satisfaction, Davidow makes clear, must be every high-tech marketer's ultimate goal. The only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor. He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign. Davidow clearly spells out sixteen principles which increase the effectiveness of marketing programs. From examples as diverse as a Rolling Stones concert and a microprocessor chip, he defines a true "product." He analyzes and explains in new ways the strategic importance of distribution as it relates to market sector, pricing, and the pitfalls it entails. He challenges some traditional marketing theory and provides unique and important insights developed from over twenty years in the high-tech field. From an all-encompassing philosophy that great marketing is a crusade requiring total commitment, to a careful study of the cost of attacking a competitor, this book is an essential tool for survival in today's high-risk, fast- changing, and very lucrative high-tech arena. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Published by Simon and Schuster, 2012
ISBN 10: 1451697589ISBN 13: 9781451697582
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book Print on Demand
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by Free Press, 2012
ISBN 10: 1451697589ISBN 13: 9781451697582
Seller: LibraryMercantile, Humble, TX, U.S.A.
Book
Condition: new.
Published by Free Press, 2012
ISBN 10: 1451697589ISBN 13: 9781451697582
Seller: GoldenWavesOfBooks, Fayetteville, TX, U.S.A.
Book
Paperback. Condition: new. New. Fast Shipping and good customer service.
Published by Free Press, 2012
ISBN 10: 1451697589ISBN 13: 9781451697582
Seller: Russell Books, Victoria, BC, Canada
Book
Paperback. Condition: New. Special order direct from the distributor.
Published by Free Press, 2012
ISBN 10: 1451697589ISBN 13: 9781451697582
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Book Print on Demand
Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Published by Simon & Schuster, 2012
ISBN 10: 1451697589ISBN 13: 9781451697582
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Book Print on Demand
Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Published by Free Press, 2012
ISBN 10: 1451697589ISBN 13: 9781451697582
Seller: LibraryMercantile, Humble, TX, U.S.A.
Book
Condition: very good.
Published by Free Pr, 2012
ISBN 10: 1451697589ISBN 13: 9781451697582
Seller: Revaluation Books, Exeter, United Kingdom
Book
Paperback. Condition: Brand New. 194 pages. 9.50x6.25x0.75 inches. In Stock.
Published by Free Press 2012-05-09, 2012
ISBN 10: 1451697589ISBN 13: 9781451697582
Seller: Chiron Media, Wallingford, United Kingdom
Book
Paperback. Condition: New.
Published by Free Press, 2012
ISBN 10: 1451697589ISBN 13: 9781451697582
Seller: Front Cover Books, Denver, CO, U.S.A.
Book
Condition: new.
Published by Free Press, 2012
ISBN 10: 1451697589ISBN 13: 9781451697582
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Book
Condition: New.
Published by Free Press, 2012
ISBN 10: 1451697589ISBN 13: 9781451697582
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Book
Condition: As New. Unread book in perfect condition.
Published by Free Press, 2012
ISBN 10: 1451697589ISBN 13: 9781451697582
Seller: Byrd Books, Austin, TX, U.S.A.
Book
Paperback. Condition: very good. In Used Condition.
Published by Free Press, 2012
ISBN 10: 1451697589ISBN 13: 9781451697582
Seller: GoldBooks, Denver, CO, U.S.A.
Book
Paperback. Condition: very good. Very Good Copy. Customer Service Guaranteed.
Published by Free Press, 2012
ISBN 10: 1451697589ISBN 13: 9781451697582
Seller: GoldBooks, Denver, CO, U.S.A.
Book
Paperback. Condition: new. New Copy. Customer Service Guaranteed.
Published by Free Press, 2012
ISBN 10: 1451697589ISBN 13: 9781451697582
Seller: Pieuler Store, Suffolk, United Kingdom
Book
Condition: new. Book is in NEW condition. Satisfaction Guaranteed! Fast Customer Service!!.
Published by Free Press, 2012
ISBN 10: 1451697589ISBN 13: 9781451697582
Seller: Pieuler Store, Suffolk, United Kingdom
Book
Condition: good. 100% Customer Satisfaction Guaranteed ! The book shows some signs of wear from use but is a good readable copy. Cover in excellent condition. Binding tight. Pages in great shape, no tears. Not contain access codes, cd, DVD.