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Published by -, 2004
ISBN 10: 0566086506ISBN 13: 9780566086502
Seller: AwesomeBooks, Wallingford, United Kingdom
Book
Hardcover. Condition: Very Good. Media Relations Measurement: Determining the Value of PR to Your Company's Success This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Published by - -, 2004
ISBN 10: 0566086506ISBN 13: 9780566086502
Seller: Bahamut Media, Reading, United Kingdom
Book
Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Published by Gower, 2004
ISBN 10: 0566086506ISBN 13: 9780566086502
Seller: Anybook.com, Lincoln, United Kingdom
Book
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780566086502.
Published by Gower, 2004
ISBN 10: 0566086506ISBN 13: 9780566086502
Seller: Anybook.com, Lincoln, United Kingdom
Book
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780566086502.
Published by Gower, 2004
ISBN 10: 0566086506ISBN 13: 9780566086502
Seller: Anybook.com, Lincoln, United Kingdom
Book
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780566086502.
Published by Gower, 2004
ISBN 10: 0566086506ISBN 13: 9780566086502
Seller: Anybook.com, Lincoln, United Kingdom
Book
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780566086502.
Published by Gower, 2004
ISBN 10: 0566086506ISBN 13: 9780566086502
Seller: Anybook.com, Lincoln, United Kingdom
Book
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780566086502.
Published by Gower Pub Co, 2004
ISBN 10: 0566086506ISBN 13: 9780566086502
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good.
Published by Gower, 2004
ISBN 10: 0566086506ISBN 13: 9780566086502
Seller: PAPER CAVALIER UK, London, United Kingdom
Book
Condition: as new. Appears unread. May have a retail sticker on back cover or remainder mark on the text block.
Published by Gower, 2004
ISBN 10: 0566086506ISBN 13: 9780566086502
Seller: Frabjous Books, Calgary, AB, Canada
Book
9.75" x 6.75". xiii, 115 pp. Ex-lib with minimal markings: spine label, ink stamp on top edge and title page, bar-code on rear pastedown. Text is bright and clean.
Published by Gower, 2004
ISBN 10: 0566086506ISBN 13: 9780566086502
Seller: killarneybooks, Inagh, CLARE, Ireland
Book
Hardcover. Condition: Near Fine. Hardcover, xiii + 115 pages, index, NOT ex-library. Clean copy with unmarked text and tight binding, free of readily noticeable internal creasing. A hint of mild toning to page edges. Boards mildly shelfworn showing tiny creases to corners. Published without a dust jacket. -- Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this, and the developments in measurement tools for marketing and advertising, PR has lagged behind and different professionals have favoured different models. Ralf Leinemann and Elena Baikaltseva's book brings together the range of models for evaluating PR effectiveness and develops them into a series of appropriate tools for business use. Basic concepts such as balanced scorecards, business fundamentals and planning processes are all covered. The authors also introduce their own theory of PR evaluation and apply it to five different types of activity: interviews, press conferences, generic campaigns, crisis PR and long-term projects. In addition, the book contains many valuable tips and real-life examples throughout. Written for corporate PR practitioners and marketing/communications specialists, this book brings together business objectives and the evaluation of company impact in terms of media, reputation, visibility of the company and its competitors. In total, more than 60 different methods of evaluation are discussed, providing readers with an indispensable toolkit for mapping each PR task or project by selecting the appropriate method from the menu provided.
Published by Taylor & Francis 2004-11-28, Aldershot, 2004
ISBN 10: 0566086506ISBN 13: 9780566086502
Seller: Blackwell's, London, United Kingdom
Book
hardback. Condition: New. Language: ENG.
Published by Routledge 2004-11-28, 2004
ISBN 10: 0566086506ISBN 13: 9780566086502
Seller: Chiron Media, Wallingford, United Kingdom
Book
Hardcover. Condition: New.
Published by Taylor & Francis Ltd, 2004
ISBN 10: 0566086506ISBN 13: 9780566086502
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Book
Hardback. Condition: New. New copy - Usually dispatched within 4 working days.
Published by Gower Pub Co, 2004
ISBN 10: 0566086506ISBN 13: 9780566086502
Seller: Revaluation Books, Exeter, United Kingdom
Book
Hardcover. Condition: Brand New. illustrated edition. 115 pages. 9.75x6.75x0.75 inches. In Stock.
Published by Taylor & Francis, 2004
ISBN 10: 0566086506ISBN 13: 9780566086502
Seller: moluna, Greven, Germany
Book Print on Demand
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Dr Ralf Leinemann has more than 15 years of experience working in international PR, marketing and business development departments in the high-tech industry. He is currently the Communication Manager for Hewlett-Packard s Imaging and Printing Group in Europ.
Published by Gower, 2004
ISBN 10: 0566086506ISBN 13: 9780566086502
Seller: Mispah books, Redhill, SURRE, United Kingdom
Book
Hardcover. Condition: Like New. Like New. book.