Published by Wiley, John & Sons, Incorporated, 2010
ISBN 10: 0470381116 ISBN 13: 9780470381113
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Published by Wiley & Sons, Incorporated, John, 2010
ISBN 10: 0470381116 ISBN 13: 9780470381113
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. 5 Edition. Used book that is in clean, average condition without any missing pages.
Published by John Wiley & Sons, 2010
ISBN 10: 0470381116 ISBN 13: 9780470381113
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.3.
Published by Wiley, 2010
ISBN 10: 0470381116 ISBN 13: 9780470381113
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Published by Wiley, 2010
ISBN 10: 0470381116 ISBN 13: 9780470381113
Seller: 369 Bookstore _[~ 369 Pyramid Inc ~]_, Dover, DE, U.S.A.
Softcover. Condition: Good. Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text?s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more ?multilateral.? The 5th Edition further addresses some peculiar phenomenon being observed in global marketing today.Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.