Published by Cengage Learning, Inc, Mason, OH, 2023
ISBN 10: 0357718232 ISBN 13: 9780357718230
Seller: Grand Eagle Retail, Wilmington, DE, U.S.A.
Paperback. Condition: new. Paperback. Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes. MindTap digital resources are available to reinforce your understanding of key marketing strategies. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Published by Cengage Learning, 2023
ISBN 10: 0357718232 ISBN 13: 9780357718230
Seller: TextbookRush, Grandview Heights, OH, U.S.A.
Condition: Brand New. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy.
Published by Cengage Learning, Inc, Mason, OH, 2023
ISBN 10: 0357718232 ISBN 13: 9780357718230
Seller: AussieBookSeller, Truganina, VIC, Australia
Paperback. Condition: new. Paperback. Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes. MindTap digital resources are available to reinforce your understanding of key marketing strategies. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Published by Cengage Learning, Inc, Mason, OH, 2023
ISBN 10: 0357718232 ISBN 13: 9780357718230
Seller: CitiRetail, Stevenage, United Kingdom
Paperback. Condition: new. Paperback. Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes. MindTap digital resources are available to reinforce your understanding of key marketing strategies. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Published by Cengage Learning, 2023
ISBN 10: 0357718232 ISBN 13: 9780357718230
Seller: Campus Bookstore, Denton, TX, U.S.A.
paperback. Condition: Good. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days.
Published by Cengage Learning, 2023
ISBN 10: 0357718232 ISBN 13: 9780357718230
Seller: Books Unplugged, Amherst, NY, U.S.A.
Condition: New. Buy with confidence! Book is in new, never-used condition 2.05.
Published by Cengage Learning, 2023
ISBN 10: 0357718232 ISBN 13: 9780357718230
Seller: SGS Trading Inc, Franklin Lakes, NJ, U.S.A.
paperback. Condition: Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Tracking.
Published by Cengage Learning, 2023
ISBN 10: 0357718232 ISBN 13: 9780357718230
Seller: SGS Trading Inc, Franklin Lakes, NJ, U.S.A.
paperback. Condition: New. New Textbook, Ships with Tracking.
Published by Cengage Learning, 2023
ISBN 10: 0357718232 ISBN 13: 9780357718230
Seller: Books Unplugged, Amherst, NY, U.S.A.
Condition: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 2.05.
Published by Cengage Learning, 2023
ISBN 10: 0357718232 ISBN 13: 9780357718230
Seller: Book Deals, Tucson, AZ, U.S.A.
Condition: New. New! This book is in the same immaculate condition as when it was published 2.05.