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Published by Churchill Livingstone (Milano), 2015
ISBN 10: 0081000979ISBN 13: 9780081000977
Seller: Brook Bookstore On Demand, Napoli, NA, Italy
Book Print on Demand
Condition: new. Questo è un articolo print on demand.
Published by Chandos Publishing, 2015
ISBN 10: 0081000979ISBN 13: 9780081000977
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Book
Condition: New. Book is in NEW condition.
Published by Chandos Pub, 2015
ISBN 10: 0081000979ISBN 13: 9780081000977
Seller: Revaluation Books, Exeter, United Kingdom
Book
Hardcover. Condition: Brand New. 1st edition. 342 pages. 9.25x6.25x1.00 inches. In Stock.
Published by Elsevier Science & Technology, 2015
ISBN 10: 0081000979ISBN 13: 9780081000977
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Book
Hardback. Condition: New. New copy - Usually dispatched within 4 working days.
Published by Elsevier Science & Technology, Chandos Publishing, 2015
ISBN 10: 0081000979ISBN 13: 9780081000977
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on 'clusters'; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion.
Published by Chandos Publishing, 2015
ISBN 10: 0081000979ISBN 13: 9780081000977
Seller: Ria Christie Collections, Uxbridge, United Kingdom
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Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Published by Elsevier Science & Technology|Chandos Publishing, 2015
ISBN 10: 0081000979ISBN 13: 9780081000977
Seller: moluna, Greven, Germany
Book Print on Demand
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. There is a growing interest in firms adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to .
Published by Chandos Publishing 2015-02-15, 2015
ISBN 10: 0081000979ISBN 13: 9780081000977
Seller: Chiron Media, Wallingford, United Kingdom
Book
Hardcover. Condition: New.
Published by Elsevier Science & Technology, 2015
ISBN 10: 0081000979ISBN 13: 9780081000977
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Book Print on Demand
Hardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.