Product Type
Condition
Binding
Collectible Attributes
Seller Location
Seller Rating
Published by McGraw-Hill Education - Europe, United States, 2006
ISBN 10: 0071108521ISBN 13: 9780071108522
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by McGraw Hill Higher Education (ISE), 2006
ISBN 10: 0071108521ISBN 13: 9780071108522
Seller: SecondSale, Montgomery, IL, U.S.A.
Book
Condition: Acceptable. Item in acceptable condition including possible liquid damage. As well, answers may be filled in. Lastly, may be missing components, e.g. missing DVDs, CDs, Access Code, etc.
Published by McGraw Hill Higher Education (ISE), 2006
ISBN 10: 0071108521ISBN 13: 9780071108522
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Book
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 4.46.
Published by McGraw Hill Higher Education (ISE), 2006
ISBN 10: 0071108521ISBN 13: 9780071108522
Seller: medimops, Berlin, Germany
Book
Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Published by McGraw-Hill, 2007
ISBN 10: 0071108521ISBN 13: 9780071108522
Seller: Anybook.com, Lincoln, United Kingdom
Book
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1900grams, ISBN:9780071108522.
Published by McGraw-Hill, 2007
ISBN 10: 0071108521ISBN 13: 9780071108522
Seller: Anybook.com, Lincoln, United Kingdom
Book
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1850grams, ISBN:9780071108522.
Published by McGraw-Hill, 2007
ISBN 10: 0071108521ISBN 13: 9780071108522
Seller: Anybook.com, Lincoln, United Kingdom
Book
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1900grams, ISBN:9780071108522.
Published by McGraw-Hill, 2007
ISBN 10: 0071108521ISBN 13: 9780071108522
Seller: Anybook.com, Lincoln, United Kingdom
Book
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1900grams, ISBN:9780071108522.
Published by McGraw-Hill, 2007
ISBN 10: 0071108521ISBN 13: 9780071108522
Seller: Anybook.com, Lincoln, United Kingdom
Book
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1850grams, ISBN:9780071108522.
Published by McGraw-Hill, 2007
ISBN 10: 0071108521ISBN 13: 9780071108522
Seller: Anybook.com, Lincoln, United Kingdom
Book
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1850grams, ISBN:9780071108522.
Published by McGraw Hill Higher Education (ISE), 2006
ISBN 10: 0071108521ISBN 13: 9780071108522
Seller: Gareth Roberts, Rhydcymerau, Llandeilo, CARMS, United Kingdom
Book
Condition: New.
Published by McGraw Hill Higher Education (ISE), 2006
ISBN 10: 0071108521ISBN 13: 9780071108522
Seller: Modernes Antiquariat an der Kyll, Lissendorf, Germany
Book
Paperback. Condition: Sehr gut. 7. Auflage. Buch ist leicht verlagert (wellig), kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 232970,Palette 24 Sprache: Englisch Gewicht in Gramm: 1785.