Published by Visual Reference Pub Inc, 1996
ISBN 10: 0934590869 ISBN 13: 9780934590860
Seller: Books From California, Simi Valley, CA, U.S.A.
hardcover. Condition: Very Good.
Published by Visual Reference Pub Inc, 1996
ISBN 10: 0934590869 ISBN 13: 9780934590860
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Published by Visual Reference Pub Inc, 1996
ISBN 10: 0934590869 ISBN 13: 9780934590860
Seller: HPB-Diamond, Dallas, TX, U.S.A.
Hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!.
Published by Visual Reference Pub Inc, 1996
ISBN 10: 0934590869 ISBN 13: 9780934590860
Seller: Solr Books, Skokie, IL, U.S.A.
Condition: Good.
Published by Visual Reference Pub Inc, 1996
ISBN 10: 0934590869 ISBN 13: 9780934590860
Seller: Irish Booksellers, Portland, ME, U.S.A.
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Published by Visual Reference Pub Inc, 1996
ISBN 10: 0934590869 ISBN 13: 9780934590860
Seller: Irish Booksellers, Portland, ME, U.S.A.
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Published by Retail Reporting Corp, New York, 1996
ISBN 10: 0934590869 ISBN 13: 9780934590860
Seller: Between the Covers-Rare Books, Inc. ABAA, Gloucester City, NJ, U.S.A.
First Edition
Hardcover. Condition: Near Fine. First edition. Near fine in near fine dustwrapper. A nice copy, almost new. Please Note: This book has been transferred to Between the Covers from another database and might not be described to our usual standards. Please inquire for more detailed condition information.
Published by Retail Reporting, New York, 1996
ISBN 10: 0934590869 ISBN 13: 9780934590860
Seller: Abstract Books, Indianapolis, IN, U.S.A.
Hardcover. Condition: Fine. Dust Jacket Condition: Near Fine. 159 pages, numerous color illustrations; blue boards. This book is in fine condition in a near fine dust jacket.
Published by New York : Retail Reporting Corporation, 1996
ISBN 10: 0934590869 ISBN 13: 9780934590860
Seller: Fundus-Online GbR Borkert Schwarz Zerfaß, Berlin, Germany
Condition: Sehr gut. 150 S. Umschlag leicht berieben, sonst gutes Exemplar. - What Works in Fashion Advertising takes a provocative and critical look into what the message is communicating. Advertising that works has creative strategies and tactical executions driven by marketing objectives to build brands, sell products, and increase customer loyalty. Fashion ads and campaigns are presented in merchandise categories and selected for what can be learned from an examination of their marketing objectives, creative strategies, and tactical executions. To survive in today's highly competitive marketplace, producers and retailers must gather and share information to better understand all aspects of consumer behavior. Even fashion products with broad-based appeal must have separate strategies for each consumer segment. Advertisers need to know what works (and what doesn't work) to connect with the "values, attitudes, and lifestyles" that influence why, when, and where people buy. The What Works Checklist has been devised by the editors to evaluate what works now in fashion advertising. Up to now, fashion advertising made the marketing objective fit the creative strategy-now the strategy must fit the objective. This is "being on strategy." ISBN 9780934590860 Sprache: Deutsch Gewicht in Gramm: 1550 Mit zahlr. farb. Abb. Gebundene Ausgabe mit Schutzumschlag.
Published by Retail Reporting Corporation NY 1996, 1996
Seller: Andrew Barnes Books / Military Melbourne, Melbourne, VIC, Australia
First Edition
1st edition hardback with dust jacket Very nice copy quarto 158pp., colour plates, Interpreting the Strategic Thinking Behind the Advertising and Communications of Fashion Producers and Retailers.
Published by Visual Reference Pub Inc, 1996
ISBN 10: 0934590869 ISBN 13: 9780934590860
Seller: The Book Spot, Sioux Falls, SD, U.S.A.
Hardcover.
Published by Retail Reporting Corporation, New York,, 1996
ISBN 10: 0934590869 ISBN 13: 9780934590860
Seller: Antiquariat Christoph Wilde, Düsseldorf, Germany
159, (1) S. Orig.-Pappband mit ill. Orig.-Umschlag. - Umschlag am Rücken etwas verfärbt. Ansonsten gut erhaltenes Exemplar. Innen sauber.