Published by Prentice Hall, Englewood Cliffs, NJ, 1987
ISBN 10: 0135164516 ISBN 13: 9780135164518
Seller: Russ States, Oil City, PA, U.S.A.
Pictorial Cover. Condition: Very Good. Dust Jacket Condition: Very Good. (1988), 670pp, illus., 10th ed., slight shelfwear, slight edgewear to dj.
Published by Prentice Hall International, Englewood Vliffs, 1988
ISBN 10: 0135164850 ISBN 13: 9780135164853
Seller: Marlowes Books and Music, Ferny Grove, QLD, Australia
First Edition
Pictorial Soft Cover. Condition: Fine. Tenth. 686 pages. Book appears to have hardly been read and is in Fine condition throughout. This Edition, As Have Those In The Past, Seeks To Explore Advertising In A Way That Will Be Profitable To Several Kinds Of Students. To Those Students Embarking On A Career In Advertising, The Text Offers An Introduction To More In-depth Study In Advanced Courses.