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Published by Wiesbaden, Springer Gabler., 2018
ISBN 10: 365819927XISBN 13: 9783658199272
Book
21 cm. XXIV, 267 S. Broschur. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Innovatives Markenmanagement ; Band 63. Sprache: Deutsch.
Published by Springer Gabler, 2017
ISBN 10: 365819927XISBN 13: 9783658199272
Seller: booksXpress, Bayonne, NJ, U.S.A.
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Soft Cover. Condition: new. This item is printed on demand.
Published by Anchor Academic Publishing Sep 2013, 2013
ISBN 10: 395489145XISBN 13: 9783954891450
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The growing number of user-generated content that can be found online has led to a huge amount of data that can be used for scientific research. This book investigates the prediction of certain human-related events using valences and emotions expressed in user-generated content with regard to past and current research. First, the theoretical framework of user-generated content and sentiment detection- and classification methods is explained, before empirical literature is categorized into three specific prediction subjects. This is followed by a comprehensive analysis including a comparison of prediction methods, consistency, and limitations with respect to each of the three predictive sources. 80 pp. Englisch.
Published by GRIN Verlag Jul 2013, 2013
ISBN 10: 3656443262ISBN 13: 9783656443261
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Diploma Thesis from the year 2012 in the subject Business economics - Miscellaneous, grade: 1,7, University of Cologne (Lehrstuhl für Handel und Kundenmanagement), course: Business economics, language: English, abstract: The growing number of user-generated content online has led to a huge amount of data that can be used for scientific research. This thesis investigates the prediction of certain human-related events using valences and emotions expressed in user-generated content with due regard to past and current research. First, the theoretical framework of user-generated content and sentiment detection- and classification methods is explained, before empirical literature is categorized into three specific prediction subjects. This is followed by a comprehensive analysis including a comparison of prediction methods, consistency, and limitations with respect to each of the three predictive sources. It was found that the research results and prediction accuracies analyzed significantly differ from each other according to the sources of data and prediction methods they employed. In addition, a comparison of fine-grained and coarse sentiments as predictive data sources shows that fine-grained sentiments improve prediction accuracy. Theoretical concepts are used also for evaluation purposes because empirical data on fine-grained sentiment approaches is scarce. 88 pp. Englisch.
Published by Anchor Academic Publishing, 2013
ISBN 10: 395489145XISBN 13: 9783954891450
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book Print on Demand
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by Anchor Academic Publishing, 2013
ISBN 10: 395489145XISBN 13: 9783954891450
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Book
Condition: New.
Published by Springer Gabler, 2017
ISBN 10: 365819927XISBN 13: 9783658199272
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Book
Condition: New.
Published by Anchor Academic Publishing, 2013
ISBN 10: 395489145XISBN 13: 9783954891450
Seller: Ria Christie Collections, Uxbridge, United Kingdom
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Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Published by Anchor Academic Publishing 2013-09-06, 2013
ISBN 10: 395489145XISBN 13: 9783954891450
Seller: Chiron Media, Wallingford, United Kingdom
Book
Paperback. Condition: New.
Published by Springer Gabler, 2017
ISBN 10: 365819927XISBN 13: 9783658199272
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Book Print on Demand
Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Published by Anchor Academic Publishing, 2013
ISBN 10: 395489145XISBN 13: 9783954891450
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The growing number of user-generated content that can be found online has led to a huge amount of data that can be used for scientific research. This book investigates the prediction of certain human-related events using valences and emotions expressed in user-generated content with regard to past and current research. First, the theoretical framework of user-generated content and sentiment detection- and classification methods is explained, before empirical literature is categorized into three specific prediction subjects. This is followed by a comprehensive analysis including a comparison of prediction methods, consistency, and limitations with respect to each of the three predictive sources.
Published by GRIN Verlag, 2013
ISBN 10: 3656443262ISBN 13: 9783656443261
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Diploma Thesis from the year 2012 in the subject Business economics - Miscellaneous, grade: 1,7, University of Cologne (Lehrstuhl für Handel und Kundenmanagement), course: Business economics, language: English, abstract: The growing number of user-generated content online has led to a huge amount of data that can be used for scientific research. This thesis investigates the prediction of certain human-related events using valences and emotions expressed in user-generated content with due regard to past and current research. First, the theoretical framework of user-generated content and sentiment detection- and classification methods is explained, before empirical literature is categorized into three specific prediction subjects. This is followed by a comprehensive analysis including a comparison of prediction methods, consistency, and limitations with respect to each of the three predictive sources. It was found that the research results and prediction accuracies analyzed significantly differ from each other according to the sources of data and prediction methods they employed. In addition, a comparison of fine-grained and coarse sentiments as predictive data sources shows that fine-grained sentiments improve prediction accuracy. Theoretical concepts are used also for evaluation purposes because empirical data on fine-grained sentiment approaches is scarce.
Published by Springer Fachmedien Wiesbaden Okt 2017, 2017
ISBN 10: 365819927XISBN 13: 9783658199272
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Auf der Basis einer fundierten empirischen Analyse weist Robert Kohtes die Wirkung von Intramarkenimagekonfusion am Beispiel der Automobilindustrie nach. Es wird gezeigt, dass sich die Verwirrung des Nachfragers aufgrund zu ähnlicher, unklarer oder unglaubwürdiger Produktmarken innerhalb einer Geschäftsfeldmarke sowohl negativ auf die Geschäftsfeldmarke als auch die Kaufintention des Nachfragers auswirkt. Praxisrelevante Handlungsempfehlungen zur Vermeidung von Intramarkenimagekonfusion für das Markenmanagement schließen die Arbeit ab. 292 pp. Deutsch.
Published by Gabler, 2017
ISBN 10: 365819927XISBN 13: 9783658199272
Seller: Revaluation Books, Exeter, United Kingdom
Book
Paperback. Condition: Brand New. 291 pages. German language. 8.27x5.83x0.66 inches. In Stock.
Published by Anchor Academic Publishing, 2013
ISBN 10: 395489145XISBN 13: 9783954891450
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Book Print on Demand
PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by Springer Fachmedien Wiesbaden, 2017
ISBN 10: 365819927XISBN 13: 9783658199272
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Auf der Basis einer fundierten empirischen Analyse weist Robert Kohtes die Wirkung von Intramarkenimagekonfusion am Beispiel der Automobilindustrie nach. Es wird gezeigt, dass sich die Verwirrung des Nachfragers aufgrund zu ähnlicher, unklarer oder unglaubwürdiger Produktmarken innerhalb einer Geschäftsfeldmarke sowohl negativ auf die Geschäftsfeldmarke als auch die Kaufintention des Nachfragers auswirkt. Praxisrelevante Handlungsempfehlungen zur Vermeidung von Intramarkenimagekonfusion für das Markenmanagement schließen die Arbeit ab.
Published by Anchor Academic Publishing, 2013
ISBN 10: 395489145XISBN 13: 9783954891450
Seller: moluna, Greven, Germany
Book Print on Demand
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The growing number of user-generated content that can be found online has led to a huge amount of data that can be used for scientific research. This book investigates the prediction of certain human-related events using valences and emotions expressed in u.
Published by Springer Fachmedien Wiesbaden, 2017
ISBN 10: 365819927XISBN 13: 9783658199272
Seller: moluna, Greven, Germany
Book
Kartoniert / Broschiert. Condition: New.
Published by Anchor Academic Publishing, 2013
ISBN 10: 395489145XISBN 13: 9783954891450
Seller: Mispah books, Redhill, SURRE, United Kingdom
Book
paperback. Condition: Like New. Like New. book.