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Published by Routledge, 2006
ISBN 10: 0566087278ISBN 13: 9780566087271
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Book
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Published by Routledge, 2006
ISBN 10: 0566087278ISBN 13: 9780566087271
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Book
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Published by Gower Pub Co, 2004
ISBN 10: 0566086506ISBN 13: 9780566086502
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good.
Published by Gower, 2004
ISBN 10: 0566086506ISBN 13: 9780566086502
Seller: PAPER CAVALIER UK, London, United Kingdom
Book
Condition: as new. Appears unread. May have a retail sticker on back cover or remainder mark on the text block.
Published by Routledge, 2006
Seller: Antiquariat Thomas Haker GmbH & Co. KG, Berlin, Germany
Association Member: GIAQ
Book
Paperback. 251 S.; Ill. Very good. Shrink wrapped. Sprache: Englisch Gewicht in Gramm: 585.
Published by Gower, 2004
ISBN 10: 0566086506ISBN 13: 9780566086502
Seller: Frabjous Books, Calgary, AB, Canada
Book
9.75" x 6.75". xiii, 115 pp. Ex-lib with minimal markings: spine label, ink stamp on top edge and title page, bar-code on rear pastedown. Text is bright and clean.
Published by Gower, 2004
ISBN 10: 0566086506ISBN 13: 9780566086502
Seller: killarneybooks, Inagh, CLARE, Ireland
Book
Hardcover. Condition: Near Fine. Hardcover, xiii + 115 pages, index, NOT ex-library. Clean copy with unmarked text and tight binding, free of readily noticeable internal creasing. A hint of mild toning to page edges. Boards mildly shelfworn showing tiny creases to corners. Published without a dust jacket. -- Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this, and the developments in measurement tools for marketing and advertising, PR has lagged behind and different professionals have favoured different models. Ralf Leinemann and Elena Baikaltseva's book brings together the range of models for evaluating PR effectiveness and develops them into a series of appropriate tools for business use. Basic concepts such as balanced scorecards, business fundamentals and planning processes are all covered. The authors also introduce their own theory of PR evaluation and apply it to five different types of activity: interviews, press conferences, generic campaigns, crisis PR and long-term projects. In addition, the book contains many valuable tips and real-life examples throughout. Written for corporate PR practitioners and marketing/communications specialists, this book brings together business objectives and the evaluation of company impact in terms of media, reputation, visibility of the company and its competitors. In total, more than 60 different methods of evaluation are discussed, providing readers with an indispensable toolkit for mapping each PR task or project by selecting the appropriate method from the menu provided.
Published by Taylor & Francis 2018-08-23, London, 2018
ISBN 10: 1138380946ISBN 13: 9781138380943
Seller: Blackwell's, London, United Kingdom
Book
paperback. Condition: New. Language: ENG.
Published by Gower Pub Co, 2006
ISBN 10: 0566087278ISBN 13: 9780566087271
Seller: Revaluation Books, Exeter, United Kingdom
Book
Paperback. Condition: Brand New. illustrated edition. 251 pages. 9.50x7.00x0.75 inches. In Stock.
Published by Taylor & Francis 2004-11-28, Aldershot, 2004
ISBN 10: 0566086506ISBN 13: 9780566086502
Seller: Blackwell's, London, United Kingdom
Book
hardback. Condition: New. Language: ENG.
Published by Routledge 2004-11-28, 2004
ISBN 10: 0566086506ISBN 13: 9780566086502
Seller: Chiron Media, Wallingford, United Kingdom
Book
Hardcover. Condition: New.
Published by Taylor & Francis, 2018
ISBN 10: 1138380946ISBN 13: 9781138380943
Seller: moluna, Greven, Germany
Book Print on Demand
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Dr Ralf Leinemann has more than 15 years of experience working in international PR, marketing and business development departments in the high-tech industry. He is currently the Communication Manager for Hewlett-Packard s Imaging and Printing Group in Europ.
Published by Taylor & Francis, 2006
ISBN 10: 0566087278ISBN 13: 9780566087271
Seller: moluna, Greven, Germany
Book Print on Demand
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Dr Ralf Leinemann has more than 15 years experience working in international PR, marketing and business development departments in the high-tech industry. He is PR Director for Hewlett-Packard s Imaging and Printing Group in Europe, the Middle East and Afr.
Published by Gower Pub Co, 2004
ISBN 10: 0566086506ISBN 13: 9780566086502
Seller: Revaluation Books, Exeter, United Kingdom
Book
Hardcover. Condition: Brand New. illustrated edition. 115 pages. 9.75x6.75x0.75 inches. In Stock.
Published by Taylor & Francis, 2004
ISBN 10: 0566086506ISBN 13: 9780566086502
Seller: moluna, Greven, Germany
Book Print on Demand
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Dr Ralf Leinemann has more than 15 years of experience working in international PR, marketing and business development departments in the high-tech industry. He is currently the Communication Manager for Hewlett-Packard s Imaging and Printing Group in Europ.
Published by Gower, 2004
ISBN 10: 0566086506ISBN 13: 9780566086502
Seller: Mispah books, Redhill, SURRE, United Kingdom
Book
Hardcover. Condition: Like New. Like New. book.
Published by Taylor & Francis, 2017
ISBN 10: 1138463507ISBN 13: 9781138463509
Seller: moluna, Greven, Germany
Book Print on Demand
Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Dr Ralf Leinemann has more than 15 years experience working in international PR, marketing and business development departments in the high-tech industry. He is PR Director for Hewlett-Packard s Imaging and Printing Group in Europe, the Middle East and Afr.