Published by Wiley, 2009
ISBN 10: 0470405503 ISBN 13: 9780470405505
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.85.
Published by E C W Pr July 2001, 2001
ISBN 10: 1550224646 ISBN 13: 9781550224641
Seller: Montclair Book Center, Montclair, NJ, U.S.A.
Trade Paperback. Condition: USED Good.
Published by Wiley & Sons, Incorporated, John, 2009
ISBN 10: 0470405503 ISBN 13: 9780470405505
Seller: Better World Books: West, Reno, NV, U.S.A.
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
Published by Wiley & Sons, Incorporated, John, 2009
ISBN 10: 0470405503 ISBN 13: 9780470405505
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Published by Wiley, 2009
ISBN 10: 0470405503 ISBN 13: 9780470405505
Seller: Ergodebooks, Houston, TX, U.S.A.
Hardcover. Condition: Good. 1. Pow! Radical new methods for reaching jaded, cynical consumersPut simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a "Who cares?" and a "Holy cow!"Business, both big and small, is in desperate need of new ways to inspire bored and cynical consumers who have grown weary of the same old song and dance. In todays information economy, it doesnt matter how many people you reach, but how much attention they pay. And the best way to get attention is with the powerful, but largely misunderstood, element of surprise.Pow! Enter Andy Nulman with the art of surprise marketing. An explosive new outlook, surprise marketing solidifies the bond between you and your customers like nothing else, and keeps them coming back for more by providing a continuous flow of what they never expected. Pow! Right Between the Eyes reveals the secrets, theories, and tactics of surprise marketing, and wields outrageous real-world examples (and even more outrageous tools like "The Lubricant to Yes" and "Euphoric Shock") to help expand the boundaries of the extreme and create a bigger bang for bigger profits.On his quest to unlock the secret of why some things knock your socks off and others put you to sleep, Nulman shares insights from director Alfred Hitchcock, designer Philippe Starck, playwright David Mamet, Family Guy creator Seth McFarlane, Harvard psychologists, songwriters, bloggers, and even the inventor of Pirate Booty snack chips. And he shows how todays smartest companies are winning big with surprises stories like: How Oprahs shocking announcement that "Everybody gets a car!" sent her Web site traffic up 800% and helped the Pontiac G6 outsell its competitors by 20% How Target earns $7 billion a year in free publicity with stunts like a floating temporary store in New Yorks Hudson River or putting on a vertical fashion show where acrobat models walked down the side of Rockefeller Center How Bear Naked Granola reversed the trick-or-treat tradition by sending costumed street teams door-to-door to give away granola samples on HalloweenAndy Nulman is a wildly-successful businessman and even wilder public speaker who first learned the power of surprise working with Jay Leno, Jerry Seinfeld, Jim Carrey, and many other comedians as the cofounder and CEO of the Just For Laughs Festival, the worlds largest comedy event. His book shares hilarious and effective surprise promotions that he himself dreamed up for the event and in his current position as cofounder, President, and CMO of Airborne Mobile, which brings brands like Maxim, Family Guy, and the NFL to the mobile media world.Dont forget to read the books two forewords by the legendary John Cleese and CBS Late Late Show host Craig Ferguson. Surprising choices for a business book? Wellwhat did you expect?.
Published by Wiley, 2009
ISBN 10: 0470405503 ISBN 13: 9780470405505
Seller: Irish Booksellers, Portland, ME, U.S.A.
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Published by ECW Press, Toronto, 2001
ISBN 10: 1550224646 ISBN 13: 9781550224641
Seller: Adelaide Booksellers, Clarence Gardens, SA, Australia
First Edition
Trade Paperback. 1st Edition. Very Good+ condition. Illustrated with Black and White Photographs. 208 pages. Anecdotes from the Montreal 'Just for Laughs' comedy festival with Forewords by Don Rickles and George Schlatter. Robust, professional packaging and tracking provided for all parcels.
Published by LES INTOUCHABLES, 2005
ISBN 10: 2921775298 ISBN 13: 9782921775298
Seller: La Bouquinerie à Dédé, Gatineau, QC, Canada
Couverture souple. Condition: Bonne Condition. Couverture légèrement usée. Intérieur propre. Envoi soigné.
Seller: SomeThingz. Books etcetera., Averbode, Belgium
Hoboken John Wiley 2009 Bound, hc. with original dustjacket, 244pp., ills. in b/w., in very good condition. ISBN 9780470405505. Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a Who cares? and a Holy cow! Business, both big and small, is in desperate need of new ways to inspire bored and cynical consumers who have grown weary of the same old song and dance. In today's information economy, it doesn't matter how many people you reach, but how much attention they pay. And the best way to get attention is with the powerful, but largely misunderstood, element of surprise. Pow! Enter Andy Nulman with the art of surprise marketing. An explosive new outlook, surprise marketing solidifies the bond between you and your customers like nothing else, and keeps them coming back for more by providing a continuous flow of what they never expected. Pow! Right Between the Eyes reveals the secrets, theories, and tactics of surprise marketing, and wields outrageous real-world examples (and even more outrageous tools like The Lubricant to Yes and Euphoric Shock ) to help expand the boundaries of the extreme and create a bigger bang for bigger profits. On his quest to unlock the secret of why some things knock your socks off and others put you to sleep, Nulman shares insights from director Alfred Hitchcock, designer Philippe Starck, playwright David Mamet, Family Guy creator Seth McFarlane, Harvard psychologists, songwriters, bloggers, and even the inventor of Pirate Booty snack chips. And he shows how today's smartest companies are winning big with surprises stories like: * How Oprah's shocking announcement that Everybody gets a car! sent her Web site traffic up 800% and helped the Pontiac G6 outsell its competitors by 20% * How Target earns $7 billion a year in free publicity with stunts like a floating temporary store in New York's Hudson River or putting on a vertical fashion show where acrobat models walked down the side of Rockefeller Center * How Bear Naked Granola reversed the trick-or-treat tradition by sending costumed street teams door-to-door to give away granola samples on Halloween Andy Nulman is a wildly-successful businessman and even wilder public speaker who first learned the power of surprise working with Jay Leno, Jerry Seinfeld, Jim Carrey, and many other comedians as the cofounder and CEO of the Just For Laughs Festival, the world's largest comedy event. His book shares hilarious and effective surprise promotions that he himself dreamed up for the event and in his current position as cofounder, President, and CMO of Airborne Mobile, which brings brands like Maxim, Family Guy, and the NFL to the mobile media world. Don't forget to read the book's two forewords by the legendary John Cleese and CBS Late Late Show host Craig Ferguson. Surprising choices for a business book? Well.what did you expect?.