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Published by G.E.C. Gads Forlag & KBH, København, 1927
Seller: DuBois Rare Books, New York, NY, U.S.A.
First Edition
First Edition, First Printings. 120 p. illus. (color and b&w). & 95 s., 2 tav. : ill. Two books, originally published in 1926 and 1927 in wraps bound-in together (with original covers tipped in). Half leather and marbled paper over boards. 8vo. The first book: The Handbook of Advertising: Theory and Practice, the second book: Advertising Technical Handbook. Both books are copiously illustrated in both color and black and white with many in-text illustrations and a number of color plates. In Danish. A fantastic resource for Danish Advertising practices and commercial art of the 1920's. Book Condition is near fine with some mild wear to the extremities and an occasional lightly penciled marginalia. Both original volumes are quite scarce with Worldcat showing few holdings and none in North America. Examples of both bound-in are not be found offered by the trade anywhere else.