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Published by McArthur & Co., 2010
ISBN 10: 1552788911ISBN 13: 9781552788912
Seller: Better World Books, Mishawaka, IN, U.S.A.
Book
Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Published by Rupa Publications, India, 2011
ISBN 10: 8129118823ISBN 13: 9788129118820
Seller: Shalimar Books, London, United Kingdom
Book
Soft cover. Condition: New. Dust Jacket Condition: New. Affinity is a new concept, a new way of thinking. This book examines cultural consumer anthropology. It is about observing and understanding consumer behaviour and influencing that behaviour. Affinity is all about culture and the way we live, about the artefacts around us and how we feel or associate with them. It is the re-connection between business and the street, between the storyteller and the listener. Storytelling is fundamental to creating affinity and leadership in our society. Brands come and go and try to recreate themselves. Good brands attach themselves to memory and propagate values that are enduring. They can outlast the many economic cycles that are part of social transformation. Affinity is the result of effective branding process, it is the key to understanding consumer choice in the twenty-first century.
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Published by Mosaic Pr, 2012
ISBN 10: 0889629862ISBN 13: 9780889629868
Seller: Revaluation Books, Exeter, United Kingdom
Book
Paperback. Condition: Brand New. 220 pages. 7.75x5.00x0.70 inches. In Stock.
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ISBN 10: 155278987XISBN 13: 9781552789872
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Book
Condition: acceptable. Book may contain some writing, highlighting, and or cover damage. Shipped fast and reliably!.
Published by LWW, 2010
ISBN 10: 1608314669ISBN 13: 9781608314669
Seller: HPB-Red, Dallas, TX, U.S.A.
Book
paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!.
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Published by Phaidon Press, 2018
ISBN 10: 0714876402ISBN 13: 9780714876405
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: New.
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Published by Elsevier Health Sciences 2022-03-28, Philadelphia, PA, 2022
ISBN 10: 0323696074ISBN 13: 9780323696074
Seller: Blackwell's, London, United Kingdom
Book
paperback. Condition: New. Language: ENG.
Published by Stoddart, 1988
ISBN 10: 0773722300ISBN 13: 9780773722309
Seller: Aragon Books Canada, OTTAWA, ON, Canada
Book
Paperback. Condition: New.
Published by Springer, 2004
ISBN 10: 3540213201ISBN 13: 9783540213208
Seller: Turgid Tomes, Nashville, TN, U.S.A.
Book
hardcover. Condition: As New. 2nd. Springer, 2004. Hard cover, 2nd edition. Fine condition with no dust jacket, as issued.
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Published by Springer, 2010
ISBN 10: 3642059651ISBN 13: 9783642059650
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: As New. Unread book in perfect condition.
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