Leena Sen (2 results)

Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9788120333017.

Soft cover. Condition: As New. 2nd Edition. Contents Foreword Preface. Preface to the First Edition Acknowledgments Part 1: Managerial Communication 1. Communication: The Most Important Management Tool 2. The Importance of Listening 3. Basic Skills-Sets of a Manager Part 2: Verbal Communication and Presentation Skills 4. Use of Words and Sentences in Verbal Communication 5. Presentation Skills Part 3: Non-Verbal Communication 6. The Power of Non-Verbal Communication Part 4: Written Communication 7. Written Communication Part 5: Communicating in a Multicultural World 8. Communicating in a Multicultural World 9. Keeping Pace with a Changing World: The PR Way Answers to Test Questions Index Today, the need for communication skills has become more important than ever before. Communication plays a vital role--be it the preparation one has to do to face an interview or deal with diverse business deals, or interacting with colleagues, superiors, and others. The Second Edition of this text, based on the feedback received from the readers, continues to highlight the vital skills one needs for effectively communicating in diverse situations. Divided into five parts, the text shows the power of three V s of communication--the verbal, the visual and the vocal, examining at the same time the role of formal and informal communication methods, and stressing the significance of grapevine in organizations. It also demonstrates how important listening is, and the basic skill-sets needed by a manager for business dealings. Further, the text gives the nuances of verbal communication and the factors necessary for preparing a presentation besides giving a comprehensive view of non-verbal communication. It highlights the role of written communication, the importance of business writing, the formats of business letters, memos, and report writing, and how flawed thinking impedes written communication. The text concludes by emphasizing the crucial role played by corporate communication in enhancing an organization s image.