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Published by Jossey-Bass, 1998
ISBN 10: 0787998400ISBN 13: 9780787998400
Seller: Blue Vase Books, Interlochen, MI, U.S.A.
Book
Condition: Good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
Published by Jossey-Bass, 1998
ISBN 10: 0787998400ISBN 13: 9780787998400
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Book
Paperback. Condition: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.35.
Published by Jossey-Bass, 1998
ISBN 10: 0787998400ISBN 13: 9780787998400
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Book
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.35.
Published by Wiley & Sons, Incorporated, John, 1998
ISBN 10: 0787998400ISBN 13: 9780787998400
Seller: Better World Books, Mishawaka, IN, U.S.A.
Book
Condition: Good. Used book that is in clean, average condition without any missing pages.
Published by Age & Opportunity
ISBN 10: 1900578077ISBN 13: 9781900578073
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Book
Condition: New. 2014. Paperback. . . . . . Books ship from the US and Ireland.
Published by Age & Opportunity, 2014
ISBN 10: 1900578077ISBN 13: 9781900578073
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Book
Condition: New. 2014. Paperback. . . . . .
Published by SAGE Publications Ltd, 2022
ISBN 10: 1529742188ISBN 13: 9781529742183
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: New.
Published by SAGE Publications Ltd, 2022
ISBN 10: 1529742188ISBN 13: 9781529742183
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Book
Condition: New. Book is in NEW condition. 0.89.
Published by SAGE Publications Ltd, 2022
ISBN 10: 1529742188ISBN 13: 9781529742183
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: As New. Unread book in perfect condition.
Published by SAGE Publications 2022-02-01, Thousand Oaks, 2022
ISBN 10: 1529742188ISBN 13: 9781529742183
Seller: Blackwell's, London, United Kingdom
Book
paperback. Condition: New. Language: ENG.
Published by SAGE Publications Ltd, 2022
ISBN 10: 1529742188ISBN 13: 9781529742183
Seller: Books Puddle, New York, NY, U.S.A.
Book
Condition: New.
Published by SAGE Publications Ltd, 2022
ISBN 10: 1529742188ISBN 13: 9781529742183
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Book
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
Published by SAGE Publications Ltd, 2022
ISBN 10: 1529742188ISBN 13: 9781529742183
Seller: Majestic Books, Hounslow, United Kingdom
Book
Condition: New.
Published by SAGE Publications Ltd, 2022
ISBN 10: 1529742188ISBN 13: 9781529742183
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Book
Condition: New.
Published by Sage Publications Limited, 2022
ISBN 10: 1529742188ISBN 13: 9781529742183
Seller: Brook Bookstore, Milano, MI, Italy
Book
Condition: new.
Published by SAGE Publications Ltd, 2022
ISBN 10: 1529742188ISBN 13: 9781529742183
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Book Print on Demand
Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Published by SAGE Publications Ltd, 2022
ISBN 10: 1529742188ISBN 13: 9781529742183
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Book Print on Demand
Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Published by SAGE Publications Ltd, 2022
ISBN 10: 1529742188ISBN 13: 9781529742183
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Book
Condition: New. In.
Published by SAGE Publications Ltd, 2022
ISBN 10: 1529742188ISBN 13: 9781529742183
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Book
Condition: As New. Unread book in perfect condition.
Published by SAGE Publications Ltd, 2022
ISBN 10: 1529742188ISBN 13: 9781529742183
Seller: Books Unplugged, Amherst, NY, U.S.A.
Book
Condition: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 0.89.
Published by Sage Pubns Ltd, 2023
ISBN 10: 1529742188ISBN 13: 9781529742183
Seller: Revaluation Books, Exeter, United Kingdom
Book Print on Demand
Paperback. Condition: Brand New. 212 pages. 9.25x6.75x0.75 inches. In Stock. This item is printed on demand.
Published by SAGE Publications Ltd, 2022
ISBN 10: 1529742188ISBN 13: 9781529742183
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Book
Condition: New.
Published by SAGE Publications Ltd, 2022
ISBN 10: 1529742188ISBN 13: 9781529742183
Seller: Monster Bookshop, Fleckney, United Kingdom
Book
Paperback. Condition: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE.
Published by SAGE Publications Ltd, 2022
ISBN 10: 1529742188ISBN 13: 9781529742183
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Book First Edition
Condition: New. 2022. 1st Edition. Paperback. . . . . .
Published by SAGE Publications Ltd Jan 2022, 2022
ISBN 10: 1529742188ISBN 13: 9781529742183
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -At a time when brand exposure is almost limitless, and ads have become more personalized than ever before, how do brands stand out and still win your attention Having previously struggled to assert its credibility theoretically and amongst executives, experiential marketing now forms a core feature of most marketing practices. This book resets the perspective on the experience as an effective means of achieving corporate marketing objectives in a way that is structured, purposeful and measurable.Featuring over 40 examples from brands such as Netflix, Lego, Coca Cola, Vans, Asics and Sweaty Betty, this book revisits the theory around this type of marketing and shows you how to better integrate experiential marketing with other areas of marketing communications. The implementation model provided will help you develop robust campaigns that support overall marketing objectives and provide clarity on effectiveness to executives through a mechanism called Return on Integrated Experience (ROIE).Experiential Marketing faces new challenges in a post-Covid era - this book will be the basis for overcoming those challenges and providing opportunities to marketers everywhere.Rose Leahy is a lecturer and research supervisor in the area of marketing in Munster Technological University, Ireland.Pio Fenton is Head of Department of Marketing and International Business at Munster Technologicla University, Ireland.Holly Barry is a Brand Strategist at Barry Group, a leading wholesale distribution company in Cork, Ireland. 232 pp. Englisch.
Published by SAGE Publications Ltd, 2022
ISBN 10: 1529742188ISBN 13: 9781529742183
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Book
Condition: New. 2022. 1st Edition. Paperback. . . . . . Books ship from the US and Ireland.
Published by SAGE Publications Ltd, 2022
ISBN 10: 1529742188ISBN 13: 9781529742183
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - At a time when brand exposure is almost limitless, and ads have become more personalized than ever before, how do brands stand out and still win your attention Having previously struggled to assert its credibility theoretically and amongst executives, experiential marketing now forms a core feature of most marketing practices. This book resets the perspective on the experience as an effective means of achieving corporate marketing objectives in a way that is structured, purposeful and measurable.Featuring over 40 examples from brands such as Netflix, Lego, Coca Cola, Vans, Asics and Sweaty Betty, this book revisits the theory around this type of marketing and shows you how to better integrate experiential marketing with other areas of marketing communications. The implementation model provided will help you develop robust campaigns that support overall marketing objectives and provide clarity on effectiveness to executives through a mechanism called Return on Integrated Experience (ROIE).Experiential Marketing faces new challenges in a post-Covid era - this book will be the basis for overcoming those challenges and providing opportunities to marketers everywhere.Rose Leahy is a lecturer and research supervisor in the area of marketing in Munster Technological University, Ireland.Pio Fenton is Head of Department of Marketing and International Business at Munster Technologicla University, Ireland.Holly Barry is a Brand Strategist at Barry Group, a leading wholesale distribution company in Cork, Ireland.
Published by SAGE Publications Ltd, 2022
ISBN 10: 1529742188ISBN 13: 9781529742183
Seller: Russell Books, Victoria, BC, Canada
Book First Edition
Hardcover. Condition: New. 1st Edition. Special order direct from the distributor.
Published by SAGE Publications Ltd, 2022
ISBN 10: 1529742188ISBN 13: 9781529742183
Seller: Speedyhen, London, United Kingdom
Book
Condition: NEW.
Published by Sage Publications|SAGE Publications Ltd, 2022
ISBN 10: 1529742188ISBN 13: 9781529742183
Seller: moluna, Greven, Germany
Book
Condition: New. An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.An essential guide to understanding how exper.