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  • No Binding. Condition: Collectible-Very Good. Original trade card with a color illustration of a young woman wearing a woolen bonnet decorated with a wreath of flowers. 2 3/4" x 4." Trade card is very clean and intact except for some age toning and small spots of discoloration on front and back which may be from the perfume. A Very Good copy. Other printed text on front: "T. Kingsford, Successor to W. J. Austen & Co., Proprietors, Oswego, N.Y." A truly unique trade card that was once scented with Austen's Forest Flower Cologne as a marketing technique. However, the scent is so considerably faded by now as to be almost, if not entirely, imperceptible. Trade card for W. J. Austen & Company (under new ownership of T. Kingsford) and its signature "Forest Flower Cologne" as sold by "H. A. Rouse, Dealer in Dry Goods, Notions, Boots, Shoes, Groceries, Provisions, & c., Cazenovia, N. Y." Additional text on back describes the cologne, "Forest Flower Cologne. The Richest and Most Fashionable Perfume Known. Its Permanence and Delicacy of Odor have won for it the Front Rank." W. J. Austen & Company was founded in 1878 in Oswego, New York. W. J. Austen had previously owned a drugstore and also sold baking powder products. In 1886, the company was sold or transferred to T. Kingsford, a perfume manufacturer. This trade card represents the unique time period when W. J. Austen & Co. had been recently acquired by T. Kingsford. Trade cards are antique business cards that first became popular during the late seventeenth century in Paris and Lyon, France and London, England. Trade cards were often given by business owners and proprietors to patrons and customers as a way to promote their businesses. Prior to the use of street addresses, some trade cards had maps so clients could locate the associated business. Many of these cards also incorporated elaborate designs, illustrations, and other decorative features. Trade cards became popular in the United States during the nineteenth century in the period after the Civil War. The late nineteenth century also saw the advent of trade card collecting as a hobby. While they are no longer in use, trade cards influenced the formation of trading cards and were the predecessors of modern-day business cards.