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Published by Unknown, 1991
ISBN 10: 7802341965ISBN 13: 9787802341968
Seller: liu xing, Nanjing JiangSu, JS, China
Book
paperback. Condition: New. Language:Chinese.Paperback. Publisher: China Development.
Published by Mechanical Industry Press Pub. Date :2011-03-01, 2011
ISBN 10: 711133552XISBN 13: 9787111335528
Seller: liu xing, Nanjing JiangSu, JS, China
Book
paperback. Condition: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pages Number: 311 Language: Chinese. Publisher: China Machine Press Pub. Date :2011-03-01 . branding and marketing is the Chinese-style business management science basic research - branding and marketing topics. the research results. including a total of 13 chapters. First. we discuss the meaning of the Chinese-style management. content and research methods; Secondly. the Chinese Academy of Marketing Science Review 30 years of development; again. the use of location maps framework. the success of China s 10 individual and corporate marketing for the overall study ; finally come to Chinese-style marketing and management success. This series is the Chinese-style business management science-based research results of the project. The project leader instructed the State Council. Ministry of Finance to support the project by the State Council Development Research Center. China Enterprise Confederation. Tsinghua University in 2005. jointly sponsored by the Chinese-style business management background. successful business case. management topics and theory of research. summed up China business development and experience of the basic model. and summarize the Chinese model to the level of theory. Contents: Chinese-style business management science-based research Chinese-style business management Studies Series Editorial Board. branding and marketing special study group of members of the General Preface Preface Introduction What is the study of Chinese-style management Why should Chinese-style management study of Chinese-style management What should be on how the study of Chinese-style management study concludes Chapter 1 China Academy of Marketing Science Review reviewed 30 years of development framework for the introduction of disciplines period (1978 ~ 1990) absorption period (1991 ~ 2000) Imitation and Innovation period (2001 ~ 2008) Conclusions and recommendations Chapter 2 10Four Satisfaction guaranteed,or money back.