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Published by Vernon Press, 2023
ISBN 10: 1648895913ISBN 13: 9781648895913
Seller: booksXpress, Bayonne, NJ, U.S.A.
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Hardcover. Condition: new. This item is printed on demand.
Published by Cambridge Scholars Publishing, 2018
ISBN 10: 1527513726ISBN 13: 9781527513723
Seller: Murphy-Brookfield Books, Iowa City SE, IA, U.S.A.
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Hardcover. Condition: Fine. clean, unmarked copy.
Published by Vernon Press, 2023
ISBN 10: 1648897207ISBN 13: 9781648897207
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Condition: New.
Published by Vernon Press 6/5/2023, 2023
ISBN 10: 1648897207ISBN 13: 9781648897207
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
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Paperback or Softback. Condition: New. Advances in Brand Semiotics & Discourse Analysis 0.78. Book.
Published by Vernon Press, 2023
ISBN 10: 1648897207ISBN 13: 9781648897207
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
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PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by Kassel University Press Jan 2015, 2015
ISBN 10: 3862195562ISBN 13: 9783862195565
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Cultural studies constitutes one of the most multi-perspectival research fields. Amidst a polyvocal theoretical landscape that spans different disciplines semiotics is of foundational value. In an attempt to effectively address the conceptual richness of the semiotic discipline, a wide roster of perspectives is evoked in this book against the background of a diverse set of cultural phenomena, including structuralist and post-structuralist semiotics, semiotically informed psychoanalysis, cultural semiotics, film semiotics, sociosemiotics, but also, to a lesser extent, music semiotics and more niche, but certainly promising perspectives, such as postmodern semiotics, ethnosemiotics, phenomenological semiotics and rhetorical semiotics. The recruitment of semiotic frameworks and concepts is enacted against the background of advances in cultural studies (thus reinstating the dialogue with a discipline that took form by drawing on semiotics in the first place) and the various research streams that have become consolidated within the wider cultural studies territory, such as memory studies, celebrity studies, death studies, cultural geography, visual studies. At the same time, the offered readings engage dialogically with Consumer Culture Theory. 196 pp. Englisch.
Published by Vernon Press, 2023
ISBN 10: 1648897207ISBN 13: 9781648897207
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Published by Vernon Press, 2023
ISBN 10: 1648897207ISBN 13: 9781648897207
Seller: booksXpress, Bayonne, NJ, U.S.A.
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Published by Vernon Press, 2023
ISBN 10: 1648897207ISBN 13: 9781648897207
Seller: California Books, Miami, FL, U.S.A.
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Published by CreateSpace Independent Publishing Platform, 2013
ISBN 10: 1492259691ISBN 13: 9781492259695
Seller: California Books, Miami, FL, U.S.A.
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Published by Independently Published, 2019
ISBN 10: 1076321836ISBN 13: 9781076321831
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
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Published by Independently Published, 2019
ISBN 10: 1076321836ISBN 13: 9781076321831
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
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Published by Independently published, 2019
ISBN 10: 1076321836ISBN 13: 9781076321831
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
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Published by Vernon Press, 2023
ISBN 10: 1648897207ISBN 13: 9781648897207
Seller: Revaluation Books, Exeter, United Kingdom
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Paperback. Condition: Brand New. 258 pages. 9.00x6.00x0.55 inches. In Stock.
Published by Kassel University Press
ISBN 10: 3862195562ISBN 13: 9783862195565
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Cultural studies constitutes one of the most multi-perspectival research fields. Amidst a polyvocal theoretical landscape that spans different disciplines semiotics is of foundational value. In an attempt to effectively address the conceptual richness of the semiotic discipline, a wide roster of perspectives is evoked in this book against the background of a diverse set of cultural phenomena, including structuralist and post-structuralist semiotics, semiotically informed psychoanalysis, cultural semiotics, film semiotics, sociosemiotics, but also, to a lesser extent, music semiotics and more niche, but certainly promising perspectives, such as postmodern semiotics, ethnosemiotics, phenomenological semiotics and rhetorical semiotics. The recruitment of semiotic frameworks and concepts is enacted against the background of advances in cultural studies (thus reinstating the dialogue with a discipline that took form by drawing on semiotics in the first place) and the various research streams that have become consolidated within the wider cultural studies territory, such as memory studies, celebrity studies, death studies, cultural geography, visual studies. At the same time, the offered readings engage dialogically with Consumer Culture Theory.
Published by Vernon Press, 2023
ISBN 10: 1648897207ISBN 13: 9781648897207
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
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Condition: New.
Published by Vernon Press, 2023
ISBN 10: 1648897207ISBN 13: 9781648897207
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
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Condition: As New. Unread book in perfect condition.
Published by Createspace Independent Publishing Platform, 2013
ISBN 10: 1492259691ISBN 13: 9781492259695
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
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Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Published by Vernon Press, 2023
ISBN 10: 1648897207ISBN 13: 9781648897207
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
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Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Published by Vernon Press, 2023
ISBN 10: 1648897207ISBN 13: 9781648897207
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
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PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by kassel university press, 2015
ISBN 10: 3862195562ISBN 13: 9783862195565
Seller: moluna, Greven, Germany
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Cultural studies constitutes one of the most multi-perspectival research fields. Amidst a polyvocal theoretical landscape that spans different disciplines semiotics is of foundational value. In an attempt to effectively address the conceptual richness of th.
Published by Cambridge Scholars Publishing, 2019
ISBN 10: 1527535150ISBN 13: 9781527535152
Seller: Buchpark, Trebbin, Germany
Book
Condition: Sehr gut. 2nd ed. 359 Seiten 37524130/1 Altersfreigabe FSK ab 0 Jahre Taschenbuch, Größe: 14.5 x 2 x 20.3 cm.
Published by Vernon Press, 2023
ISBN 10: 1648895913ISBN 13: 9781648895913
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
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HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by Kassel University Press Mrz 2014, 2014
ISBN 10: 3862197069ISBN 13: 9783862197064
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the existing marketing and semiotic literatures concerning how advertising multimodal textual elements may be transformed into brand associations, with an emphasis on rhetorical relata as modes of connectivity between a brand's surface and depth grammar. The scope of this project is inter-disciplinary, spanning research areas such as brand equity, structuralist semiotics, textual semiotics, visual and film semiotics, multimodal rhetoric, film theory, psychoanalysis. The proposed connectionist model of the brand trajectory of signification is operationalized through a methodological framework that encompasses a structuralist semiotic interpretative approach to the textual formation of brand equity, supported by quantitative content analysis with the aid of the software Atlas.ti and the application of multivariate mapping techniques. 896 pp. Englisch.
Published by Vernon Press, 2023
ISBN 10: 1648897207ISBN 13: 9781648897207
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This volume addresses some of the most important conceptual, methodological, and empirical challenges and opportunities with which the sister disciplines of semiotics and discourse analysis are mutually confronted in the context of considering new avenues of cross-disciplinary application to distinctive branding research streams. In continuation of the collective volume 'Handbook of Brand Semiotics' (Kassel University Press, 2015), which sought to consolidate relevant scholarship and to identify the main territories that have been established at the cross-roads between branding and semiotic research, the current 'Advances in Brand Semiotics & Discourse Analysis' aims at accomplishing further strides in critical areas, such as the exigency for reconsidering the aptness of existing semiotic theories in the face of the radically shifting co-creative landscape of digital branding, the benefits of systematically micro-analyzing brand communities' discourses by drawing on CAQDAS programs, the combination of big data analytics with discourse theory in corpus analysis, and the epistemological issues that emerge while combining discourse analysis with time-hallowed marketing qualitative and quantitative research methods. At the same time, the volume hosts a resourceful blend of empirical studies and novel conceptual frameworks in burgeoning streams, such as place, heritage, culinary, personal, and political branding.
Published by Kassel University Press
ISBN 10: 3862197069ISBN 13: 9783862197064
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the existing marketing and semiotic literatures concerning how advertising multimodal textual elements may be transformed into brand associations, with an emphasis on rhetorical relata as modes of connectivity between a brand's surface and depth grammar. The scope of this project is inter-disciplinary, spanning research areas such as brand equity, structuralist semiotics, textual semiotics, visual and film semiotics, multimodal rhetoric, film theory, psychoanalysis. The proposed connectionist model of the brand trajectory of signification is operationalized through a methodological framework that encompasses a structuralist semiotic interpretative approach to the textual formation of brand equity, supported by quantitative content analysis with the aid of the software Atlas.ti and the application of multivariate mapping techniques.
Published by Vernon Press, 2023
ISBN 10: 1648895913ISBN 13: 9781648895913
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
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Hardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Published by Vernon Press, 2023
ISBN 10: 1648895913ISBN 13: 9781648895913
Seller: Russell Books, Victoria, BC, Canada
Book
Condition: New. Special order direct from the distributor.
Published by Vernon Press, 2023
ISBN 10: 1648895913ISBN 13: 9781648895913
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
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HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by kassel university press, 2014
ISBN 10: 3862197069ISBN 13: 9783862197064
Seller: moluna, Greven, Germany
Book Print on Demand
Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the existing marketing and semiotic literatures concerning how adverti.