Cwiczenie Z Semiotyki · Exercise of Semiotics

Jaroslaw Kozlowski

Published by Galeria AKUMULATORY 2 | Poznan, 1977

About this Item

60 × 35 cm. Letterpress and offset lithograph. Poster published in conjunction with the exhibition of an important conceptual project by Kozłowski utilizing mass produced postcards of roses accompanied by commentary statements relating to the nature of each flower. Subtle yet subversive political commentary with a wink to Gertrude Stein and René Magritte. Printed on thin stock. *** One needs to point out also that in Kozłowski s work, liberation is related to the opposite gesture, namely, the objectification of ideas. Ideas are not thought when, as is generally believed, something is conceptualised, but when they are reified. A perfect example of this may be found in the work from 1977 called Exercise in Semiotics. It consisted of a sequence of 49 mass-produced postcards with reproductions of roses of various brands and colours. Each pair of identical photographs was marked with the same commentary doubled by its opposite. If the caption under one photograph read, this pretty red rose is a red rose , under the next, identical photograph, the caption said, this pretty red rose is not a red rose . The real colour of the roses was irrelevant. The artist intended for the term the rose to mean THE ROSE. Such miracles had been possible only in the Cana of Galilee and, maybe, also in Hegel s philosophy. Kozłowski seems to be saying that now they are to be common experience. Democracy means also, or above all, the democracy of cognition. [Szymon Wróbel, Jarosław Kozłowski: Quotation Marks, 2010] // Mild handling wear to be expected from this kind of light and fragile paper. Excellent. Seller Inventory # 4641002

Bibliographic Details

Title: Cwiczenie Z Semiotyki · Exercise of Semiotics

Publisher: Galeria AKUMULATORY 2 | Poznan

Publication Date: 1977

Binding: No Binding

Condition: Near Fine