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Hospital Media Relations practical guide(Chinese Edition)

ISBN 10: 7302145652 / ISBN 13: 9787302145653
New Condition: New Soft cover
From liu xing (JiangSu, JS, China)

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Language:Chinese.Paperback. Publisher: Tsinghua University. Bookseller Inventory # C28398

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Title: Hospital Media Relations practical guide(...

Binding: paperback

Book Condition: New

About this title


Paperback. Pub Date :2007-1-1 Pages: 276 Publisher: Tsinghua University Press. which is tailor-made for our hospital leaders practical guide to media relations. The main chapters are: Chapter 1 Recognizing the media to recognize the opportunity. Chapter 2. build your press office. who will face the media in Chapter 3. Chapter 4 of the four-step work Hospital Media Relations Act. Chapter 5 processing your information: From the caliber to be able to prepare draft writing. interview Chapter 6. Chapter 7 elements of a successful press conference. Chapter 8 of unexpected situations and crisis management. Chapter 9 daily communication and exchanges. Chapter 10 to create public satisfaction with health care brands . Each chapter of facts and figures. success stories. failures part of the lessons. expert opinion. codes of conduct and other components. Contents: Preamble A preamble I...

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