Birmingham School of audience theory [Paperback](Chinese Edition)

WEI YING SU

ISBN 10: 7565703281 ISBN 13: 9787565703287

Published by Communication University of China Press, 2011

New Condition: New Soft cover

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Paperback Pages Number: 291 Language: Simplified Chinese Publisher: China Media University Press; 1 (2011 October 1st). Seller Inventory # MM0087

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Bibliographic Details

Title: Birmingham School of audience theory [...

Publisher: Communication University of China Press

Publication Date: 2011

Binding: paperback

Condition: New

About this title

Synopsis:

In a perspective of audience theory, it summarizes the audience theory of different times into four models, namely, negative reading, tendentious reading, diverse reading and resistant reading. It discusses the characteristics of audience theory of different times and it represents the latest achievements in communication research.

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Birmingham School of audience theory [Paperback](Chinese Edition)

WEI YING SU

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