The Anatomy of a Win : Aerospace Marketing for Aerospace Management {FOURTH EDITION}

Beveridge, J. M.

Published by Beveridge and Associates, Inc., Talent, Oregon, 1977

About this Item

"This text is not for the neophyte. Its approach is fundamental, but not elementary. The reader is assumed to have more than a familiarity with the subject: he must have developed a keen respect for the intricacies of aerospace marketing through experience gained in the rugged competition which is characteristic of this industry. Those deeply engrossed in these complex details will have a true appreciation for a fundamental approach. This book begins with a generalized philosophy of marketing.Sections Two through Nine offer a fundamental look at each of the elements which make up the anatomy of a win." This book has 158 pages and is illustrated throughout. Overall, a VERY GOOD copy of the SCARCE title. Seller Inventory # 012893

Bibliographic Details

Title: The Anatomy of a Win : Aerospace Marketing ...

Publisher: Beveridge and Associates, Inc., Talent, Oregon

Publication Date: 1977

Binding: Cloth

Illustrator: W. L. Flanagan {Illustrator}

Condition: Very Good

Dust Jacket Condition: No Jacket

Edition: Fourth Edition