From Eclectibles, ABAA, Tolland, CT, U.S.A.
Seller rating 2 out of 5 stars
AbeBooks Seller since 29 March 2012
About this Item
The Advertising Campaign Portfolio was produced by McTee & Company Inc for Glendale Milk in 1929. McTee & Company was New York based advertising firm run by John Bevans, a novelist poet and advertising man, who produced ads that both "that tell your story at a glance" and will "entertain and inform them, [to] keep your name before the public." The campaign was called "Kiddies in Dairyland" which was a storybook for Glendale Milk customers. This portfolio comes in two folders. The first contains a description of the ad campaign with fold-out pages, 52 pages of illustrations of the campaign with various details, letter from the Contact Department of Mc Tee & Company, a coupon book, and 6 blind embossing stock plates. The second portfolio contains seven pockets with a total of 62 blind embossing stock plates of various sizes (the majority are 2 1/2" x 2 1/2"), and two metal printing plates with their corresponding samples. Measures 12 1/2" x 11" (folders), 9 1/4" x 9 (largest blind embossing stock plate) To view this item, please click on the following link: https://photos.app.goo.gl/LxxClyikMxMINLk32. Minor edge wear to portfolios. First page of the ad description in the first folder is partially detached. Seller Inventory # 28001108
Bibliographic Details
Title: Advertising Campaign Portfolio with Printer ...
Publisher: McTee & Co Inc, New York
Publication Date: 1929
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