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Living Innovation: Competing In The 21St Century Access Economy - Hardcover

Mathe Herve

 
9789814719575: Living Innovation: Competing In The 21St Century Access Economy
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ISBN 10: 9814719579 ISBN 13: 9789814719575
Publisher: World Scientific Publishing Company, 2015
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Living Innovation: Competing in the 21st Century Access Economy explores how the digital revolution has empowered customers, and how organizations have to innovate to gain a deeper understanding of user needs. Stepping away from the traditional mindset of products being the foremost concern of an organization, this book elaborates on how service value and the management of customer relationships are some of the new goals of an experience-driven economy. The ten chapters of this book provide insights and different perspectives into this new economy, including the consequences of the shift away from a product-based mindset, the role of the physical space as a stimulator of innovation and the keys to making service innovation a success.

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