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Corporate Communication (Asia Higher Education Business & Economics Business Communication) - Softcover

 
9789814636193: Corporate Communication (Asia Higher Education Business & Economics Business Communication)
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Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition.  Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems. 

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  • PublisherMcGraw Hill / Asia
  • Publication date2016
  • ISBN 10 9814636193
  • ISBN 13 9789814636193
  • BindingPaperback
  • Number of pages320

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9780073403274: Corporate Communication (IRWIN BUSINESS COMMUNICATIONS)

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