New Television, Globalization, and the East Asian Cultural Imagination - Hardcover

Keane, Michael; Fung, Anthony Y. H.; Moran, Albert

9789622098206: New Television, Globalization, and the East Asian Cultural Imagination

Hardcover

ISBN 10: 9622098207 ISBN 13: 9789622098206

Publisher: Hong Kong University Press, 2007

This book challenges assumptions that have underpinned critiques of globalization. Combining cultural theory with media industry analysis the authors set out a groundbreaking account of how the medium of television is evolving in the post-broadcasting era, and how programming ideas are creatively redeveloped and franchised in East Asia. While many of the television programs, formats, and genres in this study originate from Western origins, it is their reception and adaptation within East Asia that illustrates what the authors term the East Asian cultural imagination.

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Review:

"Based on extensive fieldwork, New Television offers a brilliant analysis of the globalization of East Asian TV industries. It's a must read for anyone who cares about the world's biggest television Market." -- Michael Curtin, Professor of Media and Cultur

"This dynamic new contribution to television studies rejects both leftist and protectionist critiques of international media exchange, plumping instead for an empirically rich analysis that identifies producers and audiences as key players who operate thr

"This clear and compelling book takes the reader through the phenomenon of television in East Asia, arguing that the power of local spectatorship and the excitement of domesticated creativity are strong factors in the world of fast moving content creation

Synopsis:

Challenging assumptions that have underpinned critiques of globalization and combining cultural theory with media industry analysis, Keane, Fung and Moran give a groundbreaking account of the evolution of television in the post-broadcasting era, and how programming ideas are creatively redeveloped and franchised in East Asia. In this first comprehensive study of television program adaptation across cultures, the authors argue that adaptation, transfer, and recycling of content are multiplying to the point of marginalising other economic and cultural practices. This is happening in television, but also in many other media and related areas of cultural production. Looking at China, Hong Kong, Japan, Korea and Taiwan, this study details practices that are variously referred to as formatting, franchising, imitation, adaptation, hybridity, bricolage, and even emulation. The authors show that significant re-modelling of local TV production practices occur when adaptation is genuinely responsive to local values. Examples of East Asian format adaptations include "Survivor", "Who Wants to be a Millionaire?", "The Weakest Link", "Coronation Street", and "Idol".

The book offers alternatives models of media flow that demonstrate how Hollywood is losing its global grip. It deals with the history of the TV format trade, a movement that has coincided with the rise of alternative centres of television production and distribution outside the US.

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