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From Marketing Mix to Relationship Marketing: Toward a Paradigm Shift in Marketing (Swedish School of Economics and Business Administration working papers) - Softcover

Christian Grönroos

 
9789515554055: From Marketing Mix to Relationship Marketing: Toward a Paradigm Shift in Marketing (Swedish School of Economics and Business Administration working papers)
Softcover
ISBN 10: 9515554055 ISBN 13: 9789515554055
Publisher: Svenska handelshögskolan, 1993
View all copies of this ISBN edition:
 
 
  • PublisherSvenska handelshögskolan
  • Publication date1993
  • ISBN 10 9515554055
  • ISBN 13 9789515554055
  • BindingPaperback
  • Number of pages28

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