El Cafe / Uncommon Grounds: Historia De La Semilla Que Cambio El Mundo / The History of Coffee and How it Transformed Our World (Biografia E Historia Series) - Hardcover

Pendergrast, Mark

Hardcover

ISBN 10: 9501522296 ISBN 13: 9789501522297

Publisher: Ediciones B, 2005

Synopsis

Presenting the history of coffee from its discovery on an ancient Ethiopian hillside to its role as an elixir in the age of Starbucks, this account discusses the rise and fall of regional brands in the United States, the role of advertising, the global economic impact of coffee prices, and the recent emergence of specialty coffee retailers. The social and environmental ramifications of coffee are discussed in terms of recent campaigns for a livable wage and environmental protection in coffee producing nations such as Brazil, making this an excellent reference on what is considered the second most valuable exported legal commodity on earth.

About this title

About the Author:

Mark Pendergrast is a business journalist who has published articles and reviews in a number of magazines and newspapers, including The New York Times and The Financial Analyst.

About this edition

• Publisher: Ediciones B
• Publication date: 2005
• ISBN 10: 9501522296
• ISBN 13: 9789501522297
• Binding: Hardcover
• Number of pages: 447