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There is a vast cultural movement emerging from the Global South and sweeping all before it. India's Shah Rukh Khan, after all, is the most popular actor in the world. Bollywood, Turkish soap operas called dizi, K-pop and other aspects of Eastern pop culture are international in their range and allure and the biggest challenger yet to America's monopoly since the end of World War II. Bestselling author Fatima Bhutto's new book is about these new kings of popular entertainment in the twenty-first century. Carefully packaging not always secular modernity with traditional values in urbanized settings, they have created a new global mass culture that can be easily consumed, especially by the many millions coming late to the modern world and still negotiating its overwhelming challenges. Though this is a book primarily focused on India, it also explores the cultural industries of two other countries at the forefront of the challenge to American soft power: Turkey and South Korea. Plummeting American prestige, the belated rediscovery that local cultures are valuable in and of themselves and the rise of classes with different tastes and backgrounds emerging out of the turbulence and migration of globalization have marginalized the old guard of "Westoxified" elites and created a vast new landscape of cultural power. Indian, Turkish and even Korean mass culture offer a much better fit for this majority's self-image and aspirations of sovereignty and dignity. Fatima Bhutto brings her thesis alive through exclusive interviews with Shah Rukh Khan, a behind-the-scenes-account of Magnificent Century, Turkey's biggest TV show, watched by upwards of 200 million people across 43 countries and her travels to South Korea to see how K-Pop transformed the world of popular music and "Gangnam Style" became the first YouTube video to be viewed one billion times. Edgy, insightful and entertaining, New Kings of the World is an eye-opening look at the rise and rise of Eastern pop culture.
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- PublisherAleph Book Company
- Publication date2019
- ISBN 10 9388292898
- ISBN 13 9789388292894
- BindingHardcover
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Book Description Condition: Brand New. Ship within 24hrs. Satisfaction 100% guaranteed. I Ships from multiple Locations I "Special Note" We do not Provide Service On APO & PO BOX Box addresses. Delivery with In 7-14 working Day Only. This Books ship from the United Kingdom & USA other locations in India depending on your location and availability. Seller Inventory # SaleGlobal40172
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New Kings of The World: The Rise and Rise of Eastern Pop Culture
Published by
Aleph Book Company
(2019)
ISBN 10: 9388292898
ISBN 13: 9789388292894
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Hardcover
First Edition
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Book Description Hardcover. Condition: New. 1st Edition. There is a vast cultural movement emerging from the Global South and sweeping all before it. India s Shah Rukh Khan, after all, is the most popular actor in the world. Bollywood, Turkish soap operas called dizi, K-pop and other aspects of Eastern pop culture are international in their range and allure and the biggest challenger yet to America s monopoly since the end of World War II. Bestselling author Fatima Bhutto s new book is about these new kings of popular entertainment in the twenty-first century. Carefully packaging not always secular modernity with traditional values in urbanized settings, they have created a new global mass culture that can be easily consumed, especially by the many millions coming late to the modern world and still negotiating its overwhelming challenges. Though this is a book primarily focused on India, it also explores the cultural industries of two other countries at the forefront of the challenge to American soft power: Turkey and South Korea. Plummeting American prestige, the belated rediscovery that local cultures are valuable in and of themselves and the rise of classes with different tastes and backgrounds emerging out of the turbulence and migration of globalization have marginalized the old guard of Westoxified elites and created a vast new landscape of cultural power. Indian, Turkish and even Korean mass culture offer a much better fit for this majority s self-image and aspirations of sovereignty and dignity. Fatima Bhutto brings her thesis alive through exclusive interviews with Shah Rukh Khan, a behind-the-scenes-account of Magnificent Century, Turkey s biggest TV show, watched by upwards of 200 million people across 43 countries and her travels to South Korea to see how K-Pop transformed the world of popular music and Gangnam Style became the first YouTube video to be viewed one billion times. Edgy, insightful and entertaining, New Kings of the World is an eye-opening look at the rise and rise of Eastern pop culture. Seller Inventory # 132042
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