Sales and Marketing: Learn What You Need in 2 Hours (The Crash Course for Entrepreneurs Series) - Softcover

Scott L. Girard; Michael F. O'Keefe; Marc A. Price

Softcover

ISBN 10: 9077256377 ISBN 13: 9789077256374

Publisher: Nova Vista, 2013

Synopsis

You have a brilliant idea and are ready to invest all your time and hard-earned cash. But what if you aren't really sure how to market or sell that stunning service or perfect product? What if you are a bit of an introvert and aren't even sure that you can sell it at all? In this essential guide, you'll learn how to: * Train and coordinate a sales and marketing team. * Establish prices and profit projections. * Get and keep customers. Each of the books in the Crash Course for Entrepreneurs series offers a high-level overview of the critical things you need to know and do if you want to survive and thrive in our super-competitive world. Of course, there's much more to learn about each topic, but what you'll read here will give you the framework for learning the rest.

About this title

About the Author

Marc Price has collaborated with the federal government, United States military, major nonprofit organizations, and some of the largest corporations in America, developing and implementing new products, services, and educational programs. Equally skilled in business-to-business and business-to-consumer functions, he has facilitated product positioning, branding, and outreach efforts on many different platforms for the organizations with which he has worked. As an entrepreneur, Marc has successfully directed the launch of seven different companies, ranging from traditional brick-and-mortar establishments to innovative dot-com initiatives. As an accomplished public speaker and writer, he has appeared on nationally syndicated television and radio networks, in national print publications, and has been the subject of numerous interviews and special-interest stories. He received his Bachelor of Science in organizational management from Ashford University.

About this edition

• Publisher: Nova Vista
• Publication date: 2013
• ISBN 10: 9077256377
• ISBN 13: 9789077256374
• Binding: Paperback
• Edition number: 1
• Number of pages: 160