Synopsis
Apple’s first logo was a complex picture, a tribute to Isaac Newton sitting under an apple tree, captioned with a phrase from Wordsworth: “Newton...a mind forever voyaging through strange seas of thought...alone”, with a tag line containing the brand name: Apple Computer Co. This is where the short history of the Apple logo begins. The apple shape was introduced not long after, with a bite taken out of it to increase brand recognition, first with rainbow colours and later in monochromatic tones. In Logo Life, you can read the short histories of the Apple logo and 99 other logos for world-famous brands, seeing all the little steps and great leaps in the visual evolution of these logos, as well as some of their most iconic uses in brand advertising. Logo Life is a great book full of visual details and facts worth knowing about the evolution of many of the world’s greatest logos.
"synopsis" may belong to another edition of this title.
About the Author
Owner at award winning Design Agency SOGOOD.
Previously worked as Creative Director at TBWA/Designers Company and as
Type Director/Designer at Saatchi&Saatchi.
Previously worked as Creative Director at TBWA/Designers Company and as
Type Director/Designer at Saatchi&Saatchi.
From the Back Cover
Apple's first logo was a complex picture, a tribute to Isaac Newton sitting under an apple tree, captioned with a phrase from Wordsworth: "Newton...a mind forever voyaging through strange seas of thought...alone", with a tag line containing the brand name: Apple Computer Co. This is where the short history of the Apple logo begins. The apple shape was introduced not long after, with a bite taken out of it to increase brand recognition, first with rainbow colours and later in monochromatic tones.
In Logo Life, you can read the short histories of the Apple logo and 99 other logos for world-famous brands, seeing all the little steps and great leaps in the visual evolution of these logos, as well as some of their most iconic uses in brand advertising. Logo Life is a great book full of visual details and facts worth knowing about the evolution of many of the world's greatest logos.
"About this title" may belong to another edition of this title.
Search results for Logo Life: Life Histories of 100 Famous Logos
Stock Image
Logo Life: Life Histories of 100 Famous Logos
Published by
Laurence King Publishing, 2012
ISBN 10: 9063692609
ISBN 13: 9789063692605
Used
Hardcover
Seller: Widney Manor Books, Solihull, MIDLA, United Kingdom
Seller rating 4 out of 5 stars
Hardcover. Condition: Very Good. Book is in very good condition. 224pp with colour photographs and illustrations. Seller Inventory # 021366
Stock Image
Logo Life: Life Histories of 100 Famous Logos
Published by
Laurence King Publishing, 2012
ISBN 10: 9063692609
ISBN 13: 9789063692605
New
Hardcover
Seller: Toscana Books, AUSTIN, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Seller Inventory # Scanned9063692609