Logo Life: Life Histories of 100 Famous Logos - Hardcover

Van Der Vlugt, Ron

Hardcover

ISBN 10: 9063692609 ISBN 13: 9789063692605

Publisher: BIS Publishers, 2012

Synopsis

Apple s first logo was a complex picture, a tribute to Isaac Newton sitting under an apple tree, captioned with a phrase from Wordsworth: Newton...a mind forever voyaging through strange seas of thought...alone , with a tag line containing the brand name: Apple Computer Co. This is where the short history of the Apple logo begins. The apple shape was introduced not long after, with a bite taken out of it to increase brand recognition, first with rainbow colours and later in monochromatic tones. In Logo Life, you can read the short histories of the Apple logo and 99 other logos for world-famous brands, seeing all the little steps and great leaps in the visual evolution of these logos, as well as some of their most iconic uses in brand advertising. Logo Life is a great book full of visual details and facts worth knowing about the evolution of many of the world s greatest logos.

About this title

Product Description

Title: LOGO Life( Life Histories of 100 Famous Logos) <>Binding: Hardcover <>Author: nVanDerVlugt,R <>Publisher: BisPublishers

Review

'Listed alphabetically - from Apple to Xerox - and with hundreds of accompanying high-res images, author Ron van Vlugt provides the short histories of this broad selection of famous brands, detailing the evolution of the most memorable logos in the world.'

Curve, March 2013, print edition

Edition details

• Publisher: BIS Publishers
• Publication date: 2012
• ISBN 10: 9063692609
• ISBN 13: 9789063692605
• Binding: Hardcover
• Language: English
• Edition number: 1
• Number of pages: 312