Case Studies in Marketing Management - Hardcover

Dr. Gupta And Dr. Suri

Hardcover

ISBN 10: 8182742897 ISBN 13: 9788182742895

Publisher: Pentagon Press, 2009

Synopsis

Economic development brings about changes in the occupational structure of a country. There is widespread growth of tertiary or service sector which provides gainful employment to a considerable population. The Human resource is critical for effectively managing any organization. The rapid changes in technology has resulted in paradigm shift in management or organization and human resource. The organization are confronted with issues of diversity, ageing workforce, obsolescence of skills and knowledge. It is becoming difficult to recruit and select an employee for last job as more and more employees are lured by competitor into high attrition rate.

About this edition

• Publisher: Pentagon Press
• Publication date: 2009
• ISBN 10: 8182742897
• ISBN 13: 9788182742895
• Binding: Hardcover
• Number of pages: 400