Marketing Communications Industry: Entrepreneurial Case Studies - Softcover

Jain, Gautam Raj

Softcover

ISBN 10: 8178298686 ISBN 13: 9788178298689

Publisher: SAGE Response, 2019

Synopsis

Marketing Communications Industry: Entrepreneurial Case Studies explores the innovative management practices adopted by some enterprising individuals that fostered creation and growth of new business formations without any support from large corporate houses. These new businesses were both competitive and based on application of ethical and innovative management tools. The book is a collation of analytical case studies about these new and emerging class of entrepreneurs and enterprises from diverse fields such as marketing research, public relations and event management, to name a few. The authors lay down both the theoretical and practical aspects of the desired management practices. This book will be of interest to professionals involved in communication and entrepreneurship management, and branding, PR consultants, corporates, entrepreneurs and readers of business history. It is a must read for students and faculties of management schools.

About this title

Review:

Marketing Communications Industry: Entreprenuerial Case Studies explores the innovative management practises adopted by enterprising individuals that fostered creation and growth of new businesses without support from large corporate houses. It is a collation of case studies of enterprises from different fields.

(The Financial Express)

By highlighting the innovative management practices adopted by some enterprising individuals, this book impresses upon the fact that it is possible to create business entities without the help of large corporate houses. This book is a collation of analytical case studies about the new and emerging class of entrepreneurs and enterprises from diverse fields such as marketing research, public relations and event management, to name a few. The authors lay down both the theoretical and practical aspects of the desired management practices. It is a must read for students and faculties of management schools.

(The Times of India)

This book explores the innovative management practices adopted by some enterprising individuals that fostered growth of new business formations.

(Deccan Herald)

Synopsis:

Marketing Communications Industry (MCI) is considered to be critical to the Indian economy as it provides advantages to indigenous enterprises in the face of intense global competition. In recent years, the growth of MCI has been through emergence of a new class of knowledge savvy entrepreneurs and knowledge/technology driven enterprises. This book explores the innovative management practices adopted by some enterprising individuals which fostered creation and growth of new business formations without any support from large corporate houses - new businesses that were both competitive and based on application of ethical and innovative management tools. "Marketing Communications Industry: Entrepreneurial Case Studies" is a collation of analytical case studies about these new and emerging class of entrepreneurs and enterprises.The authors lay down both the theoretical and practical aspects of the desired management practices. This book would be of interest to professionals involved in communication and entrepreneurship management, branding, PR consultants and houses, corporates, entrepreneurs and readers of business history.

It is must read for students and faculties of management schools.

About this edition

• Publisher: SAGE Response
• Publication date: 2019
• ISBN 10: 8178298686
• ISBN 13: 9788178298689
• Binding: Paperback
• Edition number: 1
• Number of pages: 208