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[This book] is not about UFOs, three eyed aliens, mysterious crop pattern...Instead it is something extremely practical and useful to everyone though our awareness of it is very little...[The Author] explores the consequences of technological alienation in individuals, communities and countries that has led to a new caste system of the technically literate and technically illiterate, that is defining which country is a super power and which is not...The style of the author is engaging, humorous, easy to read as the reader is able to identify with the book on a personal level...[The book] is jargon free and the prose is clear and concise. This is an important book on a topic extremely relevant in the world we live in.
(Reading Hour)Ananda Mitra is a Professor of Communication at Wake Forest University, teaching courses on new media, India, and research methodology. His publications include a 10-volume series on digital technology and its social impact, a critical examination of the Indian TV series Mahabharat, an examination of the portrayal of India in the Western cinema, a book about the ways in which new digital technologies are increasingly alienated from the users, a book on the cultural issues surrounding the use of social media, and two books on research methodology. Some of these include Digital DNA: Social Networking and You (2014), India through the Western Lens: Creating National Images in Film (SAGE 1999), Alien Technology: Coping with Modern Mysteries (SAGE 2010), and Television and Popular Culture in India: A Study of the Mahabharat (SAGE 1993).
He has consulted with many different industries and is the inventor of the concept of “narbs” that allows for a careful and systematic narrative analysis of the unstructured component of big data that has become available with the growth of social media. He is considered a specialist in analyzing the way in which narratives produce images of people and places, with a special emphasis on representation of Indians across the globe.
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