Items related to Marketing Research : Methodological Foundations

Marketing Research : Methodological Foundations - Softcover

Gilbert A. Churchill

 
9788131503096: Marketing Research : Methodological Foundations
Softcover
ISBN 10: 8131503097 ISBN 13: 9788131503096
Publisher: Thomson Press, 2004
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Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future. Contents same as US/UK editions.

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  • PublisherThomson Press
  • Publication date2004
  • ISBN 10 8131503097
  • ISBN 13 9788131503096
  • BindingPaperback
  • Number of pages720
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