Items related to Strategic Market Management
Contents same as US/UK editions. Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. * The most complete, systematic approach to external analysis available. * Addresses key current strategy issues, and is noted for its extensive use of business examples.
"synopsis" may belong to another edition of this title.
- PublisherWiley
- Publication date2001
- ISBN 10 8126509252
- ISBN 13 9788126509256
- BindingPaperback
- Edition number6
- Number of pages352
- Rating
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Strategic Market Management
Published by
John Wiley & Sons
(2007)
ISBN 10: 8126509252
ISBN 13: 9788126509256
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Paperback
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