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About the Author:
Neeraj Pandey is an Associate Professor at National Institute of Industrial Engineering (NITIE), Mumbai. He has more than thirteen years of academic and industrial experience. He is actively involved in teaching, research, training and consultancy and has been awarded with ‘International Award for Excellence in the World Universities field’ by Journal of the World Universities Forum, USA. He is also a Visiting Faculty at IIM Ahmedabad and IIT Bombay, and his research interests include Pricing, IPR Management and Digital Marketing.
Khushdeep Dharni is working as an Associate Professor (Business Management) at School of Business Studies, Punjab Agricultural University, Ludhiana, India. He has about 15 years of experience in teaching and research, and has published more than 30 research papers in International and National Journals. He has participated and contributed papers in more than 40 International and National Conferences, and has guided many research scholars. His research interests include Strategic Management, Information Management, IPR Management, Measurement and Reporting of Intangibles, and Supply Chain Management.
Khushdeep Dharni is working as an Associate Professor (Business Management) at School of Business Studies, Punjab Agricultural University, Ludhiana, India. He has about 15 years of experience in teaching and research, and has published more than 30 research papers in International and National Journals. He has participated and contributed papers in more than 40 International and National Conferences, and has guided many research scholars. His research interests include Strategic Management, Information Management, IPR Management, Measurement and Reporting of Intangibles, and Supply Chain Management.
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- PublisherPHI Learning
- Publication date2014
- ISBN 10 812034989X
- ISBN 13 9788120349896
- BindingPaperback
- Number of pages192
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