Items related to Principles of Marketing
Marketing is an essential business activity therefore it is necessary for students to understand its basic concepts and strategies.
This book has been written to provide students with the latest information on various marketing strategies. Besides discussing fundamental concepts, the book also explains various emerging issues in marketing, such as customer relationship marketing, rural marketing, direct marketing, green marketing and marketing of services. The text, supported by illustrations and diagrams, will help students to understand and easily grasp concepts.
Each chapter begins with learning objectives that provide a bird’s eye view of the content. At the chapter-end, a summary is provided in bullet points to help students conceptualise that chapter’s content. Questions are provided to help students test their knowledge and understanding of the topics before moving on. The inclusion of case studies and examples from the corporate sector provide a practical orientation to the text and help students to understand concepts in real-world situations.
This book has been written to provide students with the latest information on various marketing strategies. Besides discussing fundamental concepts, the book also explains various emerging issues in marketing, such as customer relationship marketing, rural marketing, direct marketing, green marketing and marketing of services. The text, supported by illustrations and diagrams, will help students to understand and easily grasp concepts.
Each chapter begins with learning objectives that provide a bird’s eye view of the content. At the chapter-end, a summary is provided in bullet points to help students conceptualise that chapter’s content. Questions are provided to help students test their knowledge and understanding of the topics before moving on. The inclusion of case studies and examples from the corporate sector provide a practical orientation to the text and help students to understand concepts in real-world situations.
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- PublisherPrentice-Hall of India Pvt.Ltd
- Publication date2014
- ISBN 10 8120348893
- ISBN 13 9788120348899
- BindingPaperback
- Number of pages288
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PRINCIPLES OF MARKETING
Published by
PHI Learning
(2014)
ISBN 10: 8120348893
ISBN 13: 9788120348899
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Book Description Paperback. Condition: Brand New. 288 pages. 9.21x6.85x0.63 inches. In Stock. Seller Inventory # __8120348893
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