Consumer Behavior-Buying, Having Being - Softcover

Solomon, M R

Softcover

ISBN 10: 812034281X ISBN 13: 9788120342811

Synopsis

Consumer behaviour is more than buying things. This book embraces the study of how having (or not having) things affects our lives and how our possessions influence the way we feel about ourselves and about each other - our state of being. This book explains Wheel of Consumer Behavior to underscore the complex and often inseparable interrelationships between the individual consumer and his or her social realities. In addition to understanding why people buy things, this book also appreciates how products, services, and consumption activites contribute to broader social work. The author Michael R solomon is professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph“s university in Philadelphia. He is also Professor of Consumer Behavior at the Manchestor School of Business, The University of Manchestor, United Kingdom.

About this edition

• ISBN 10: 812034281X
• ISBN 13: 9788120342811
• Binding: Paperback