The Man Nobody Knows - Softcover

Barton, Bruce

Softcover

ISBN 10: 8087830415 ISBN 13: 9788087830413

Publisher: Important Books, 2013

Synopsis

Bruce Barton's 1925 effort to reconfigure Jesus for the Roaring Twenties turned into one of the great bestsellers of the century. No Puritan or Prohibitionist, here was Christ as the world's first advertising man, a great business executive who picked up twelve men from the bottom ranks of business and forged them into an organization that conquered the world. In his Introduction, Richard M. Fried explores the book's rich insights into the culture of the 1920s.

About this title

Review:

Barton is a pioneer in public relations...by making Jesus the founder of modern business.--Richard N. Ostilling "Philadelphia Tribune "

His themes are, ahem, resurrected by businessmen who seek to enumerate the most common problems in business.--Kim Phillips-Fein "The American Prospect "

From the Back Cover:

Bruce Barton's 1925 effort to reconfigure Jesus for the Roaring Twenties turned into one of the great best-sellers of the century. Here was Christ, the world's greatest business executive, who "picked up twelve men from the bottom ranks of business and forged them into an organization that conquered the world". In this new edition, the historian Richard Fried revives Barton's original language. Mr. Fried explores the book's rich insights into the culture of the 1920s, revealing not only the union of religion and business but changing attitudes toward consumption and leisure, sexuality and the roles of men and women.

About this edition

• Publisher: Important Books
• Publication date: 2013
• ISBN 10: 8087830415
• ISBN 13: 9788087830413
• Binding: Paperback
• Number of pages: 120