Lost Mode: Clothing Culture in Slovakia from 1945 to 1989 - Hardcover

Zuzana Sidlikova

Hardcover

ISBN 10: 8055627320 ISBN 13: 9788055627328

Publisher: Slovart Publishing Ltd (Vydavatel'stvo Slovart spol. sro), 2017

Synopsis

Lost (m)ODE captures more than 40 years of clothing culture in Czechoslovakia during the socialist era.
Post-war clothing design felt the intense pressure of the new ideology, which this book demonstrates with excerpts from daily newspapers and fashion magazines along with fashion photography. The book presents domestic in the period, from the cooperative manufacturers focused on the individualised, almost custom, fashion through the segment of ready-to-wear clothing and to the studio work of designers fighting to speak from the early 1980s.
This publication also presents individuals who were lost within the anonymous atmosphere of Slovak clothing manufacturers, and interesting stories of designers, editors, models, tailors and photographers and others from the fashion industry. It will lead the reader through the forgotten world of mobile shops, the subculture of shops and fairs, and light up the catwalk with a parade of working yet fashionable modern women.
The view of fashion changed with socialist ideology. The word fashion was replaced by the terms dress and apparel. It lost its elitist nature and its social function was changed.

About this title

About the Author:

Zuzana Sidlíková is a PhD researcher at the Academy of Fine Arts and Design in Bratislava.

About this edition

• Publisher: Slovart Publishing Ltd (Vydavatel'stvo Slovart spol. sro)
• Publication date: 2017
• ISBN 10: 8055627320
• ISBN 13: 9788055627328
• Binding: Hardcover
• Number of pages: 248