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Consumer Behavioral Science University marketing specialty planning textbook(Chinese Edition)
ISBN 10: 7562954526
ISBN 13: 9787562954521
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Book Description paperback. Condition: New. Paperback. Pub Date: 2017-06-01 Pages: $number Language: Simplified Chinese publisher: Wuhan University of Learning Press this textbook takes consumer psychology and behavioral characteristics as the starting point. combining the research hotspots of consumer behavior today. Covering consumer psychology and behavior at all levels. focusing on the impact of consumer behavior factors system. the purchase of consumers . Seller Inventory # DP019736
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