Emergency Network Public Opinion Strategies(Chinese Edition) - Softcover

ZHU GUO SHENG

Softcover

ISBN 10: 7516613630 ISBN 13: 9787516613634

Publisher: Xinhua Publishing House, 2014

Synopsis

Language:Chinese.Paperback. Pub Date: 2014-12-1 Pages: 248 Publisher: Xinhua Publishing House book argues that emergencies network public opinion must be fully considered in the context of the transformation of Chinese society. mass media attention to changes in the media environment. the birth of new technologies. from more main fuse to form together to improve and enhance the perspective of public opinion guidance. network modernization of public governance. Specifically. the following aspects should give full play to multi-agent government. media. websites and other forces in order to effectively respond to emergencies new communication environment: First. to establish a consensus on basic principles to guide public opinion of major emergencies. excluding understanding the differences; the second is the ability to continue to enhance the initiative to guide public opinion...

About this edition

• Publisher: Xinhua Publishing House
• Publication date: 2014
• ISBN 10: 7516613630
• ISBN 13: 9787516613634
• Binding: Paperback