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Book Description paperback. Condition: New. Language:Chinese.Publisher: China Renmin University Press Pub. Date :2004-11-1. Contents: Part I of the framework of international marketing. international marketing. Chapter 1 Summary of the book outline international marketing and international business is increasing the importance of international the framework of multinational companies into the marketing strategy of thinking questions the conclusions Summary Review Questions Chapter 2 global trade and commerce of the basic economic princ. Seller Inventory # L65360