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(Genuine) advertising planning and management(Chinese Edition) - Softcover

YAN XUE JUN WANG TAO ZHU BIAN

 
9787040088694: (Genuine) advertising planning and management(Chinese Edition)
Softcover
ISBN 10: 704008869X ISBN 13: 9787040088694
Publisher: Higher Education Press, 2000

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Paperback. Pub Date: 2001 Pages: 306 Publisher: Higher Education Press sheet: content book include: the generation and development of advertising and advertising organizations. advertising research. advertising. psychology. advertising planning and budgeting. advertising theme planning. creative advertising methods and strategies.

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  • PublisherHigher Education Press
  • Publication date2000
  • ISBN 10 704008869X
  • ISBN 13 9787040088694
  • BindingPaperback

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YAN XUE JUN WANG TAO ZHU BIAN
ISBN 10: 704008869X ISBN 13: 9787040088694
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paperback. Condition: New. Paperback. Pub Date: 2001 Pages: 306 Publisher: Higher Education Press sheet: content book include: the generation and development of advertising and advertising organizations. advertising research. advertising. psychology. advertising planning and budgeting. advertising theme planning. creative advertising methods and strategies. Seller Inventory # CF041512

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