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Marketing Myths: National Heroes and the Construction of National Symbols - Softcover

 
9786139903672: Marketing Myths: National Heroes and the Construction of National Symbols
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National heroes are a staple of practically every culture in the world. Through the analysis of the traits, values and personality of heroes it is possible to get a glimpse into the psyche of a given culture. By examining the figures of Don Quijote de La Mancha and King Arthur, a comparison of the world view, of the mores, and of the ideal characteristics that made Spain and Great Britain choose these "exceptional" representatives can be attained, highlighting the similarities and differences between both cultures.

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9783847309628: Marketing Myths: On Heroedom, Intellectual Imperialism, and the Construction of National Symbols

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ISBN 10:  3847309625 ISBN 13:  9783847309628
Publisher: LAP LAMBERT Academic Publishing, 2012
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -National heroes are a staple of practically every culture in the world. Through the analysis of the traits, values and personality of heroes it is possible to get a glimpse into the psyche of a given culture. By examining the figures of Don Quijote de La Mancha and King Arthur, a comparison of the world view, of the mores, and of the ideal characteristics that made Spain and Great Britain choose these 'exceptional' representatives can be attained, highlighting the similarities and differences between both cultures. 72 pp. Englisch. Seller Inventory # 9786139903672

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