C�mo trabaja Google / How Google Works - Softcover

Schmidt III, Eric; Rosenberg, Jonathan

4.05

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9786073164917: C�mo trabaja Google / How Google Works

Softcover

ISBN 10: 6073164912 ISBN 13: 9786073164917

Publisher: Conecta, 2018

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Descubre c�mo alcanzar el �xito en tu carrera o dirigir tu propia empresa tomando como modelo las ense�anzas de los creativos inteligentes de Google.

Mientras Larry hablaba, Jonathan comprendi� que los ingenieros a los que se refer�a su jefe no eran ingenieros en el sentido tradicional. S�, eran programadores y dise�adores de sistemas brillantes, pero junto con su experiencia t�cnica profunda, muchos de ellos tambi�n sab�an de negocios y pose�an una dosis saludable de creatividad.

Como ten�an un pasado acad�mico, Larry y Sergey hab�an dado a esos empleados libertad y poder inusuales. Dirigirlos con las estructuras de planeaci�n tradicionales no servir�a; pod�an guiarlos, pero tambi�n los limitar�an. "�Por qu� querr�as hacer eso?," pregunt� Larry a Jonathan. "Eso ser�a est�pido."

ENGLISH DESCRIPTION

Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary--and frequently contrarian--principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.

Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. HOW GOOGLE WORKS is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time.

In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. HOW GOOGLE WORKS explains how to do just that.

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About the Author:

Eric Schmidt es presidente ejecutivo de Google y fue CEO de la compa��a entre 2001 y 2011. Fue el responsable -con los fundadores Sergey Brin y Larry Page- de conducir a la empresa hacia la consolidaci�n a nivel mundial como el gigante inform�tico que hoy conocemos.

Jonathan Rosenberg fue vicepresidente senior de productos de Google entre 2002 y 2011. Forj� equipos s�lidos de productos y desarroll� otros tantos como el buscador Chrome y el sistema operativo de smartphones Android.

Alan Eagle es director de comunicaci�n ejecutiva de Google desde 2007. Durante a�os, ha coordinado la escritura de los discursos y de otrasactividades de comunicaci�n de altos ejecutivos de la compa��a.

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