Cómo Trabaja Google - Softcover

Schmidt, Eric; Rosenberg, Assistant Professor Of History Jonathan

Softcover

ISBN 10: 607113658X ISBN 13: 9786071136589

Publisher: Aguilar, 2015

Synopsis

Spanish description: Diviertete, prueba, equivocate, cuestiona, corrige, apasionate, evalua, decidete: los creativos inteligentes de Google saben que para tener una carrera exitosa o dirigir una empresa tienes que pensar en grande, siempre. Redactado con un estilo sencillo y lleno de humor, Como trabaja Google revela los codigos laborales y de vida que garantizan el exito. Los directivos de Google muestran la estrategia que transformo al famoso buscador en una de las companias mas exitosas del mundo, demostrando que la clave del exito del gigante informatico esta en adoptar una cultura de innovacion, creatividad y experimentacion, porque cuando se quiere triunfar en la vida, la audacia no tiene limites. English description: Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary--and frequently contrarian--principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business. Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. HOW GOOGLE WORKS is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight f

About this title

Product Description

Diviértete, prueba, equivócate, cuestiona, corrige, apasiónate, evalúa, decídete: los creativos inteligentes de Google saben que para tener una carrera exitosa o dirigir una empresa tienes que pensar en grande, siempre. Redactado con un estilo sencillo y lleno de humor, Cómo trabaja Google revela los códigos laborales y de vida que garantizan el éxito. Los directivos de Google muestran la estrategia que transformó al famoso buscador en una de las compañías más exitosas del mundo, demostrando que la clave del éxito del gigante informático está en adoptar una cultura de innovación, creatividad y experimentación, porque cuando se quiere triunfar en la vida, la audacia no tiene límites. ENGLISH DESCRIPTION Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. HOW GOOGLE WORKS is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time.

About the Author

Eric Schmidt es presidente ejecutivo de Google y fue CEO de la compañía entre 2001 y 2011. Fue el responsable de conducir a la empresa para que llegara a ser el gigante informático que hoy conocemos, al supervisar las estrategias técnicas y comerciales junto con los fundadores Sergey Brin y Larry Page.

About this edition

• Publisher: Aguilar
• Publication date: 2015
• ISBN 10: 607113658X
• ISBN 13: 9786071136589
• Binding: Paperback
• Number of pages: 376