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Analysis of Nokia's Corporate, Business, and Marketing Strategies: Examination of Nokia's strategy execution in three steps - Softcover
Mobility is not just the fastest-growing technology in the history of mankind. With potentially four billion people being connected by mobile devices by the end of 2009, and many people having their first internet experience over a mobile device rather than a PC, mobility is changing people's lives for the better. This is a huge responsibility and test for companies in the business. But Nokia's CEO, Olli-Pekka Kallasvuo, is claiming that his company has always been good at adapting to both change and challenges. This work examines how well the world largest cell phone manufacturer is prepared to maintain customer's continuous trust in their company and products; what is their strategy to continue success while changing. The works examines in three steps Nokia's strategy execution: the corporate strategy level, the business-level strategy, and the marketing strategy level. Finally, the analysis results are collectively examined in the SWOT-analysis before drawing the conclusion for which of the various generic competitive strategies Nokia is deploying.
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- PublisherAnchor Academic Publishing
- Publication date2014
- ISBN 10 3954892448
- ISBN 13 9783954892440
- BindingPaperback
- Number of pages24
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Analysis of Nokia's Corporate, Business, and Marketing Strategies Examination of Nokia's strategy execution in three steps
Published by
Anchor Academic Publishing
(2014)
ISBN 10: 3954892448
ISBN 13: 9783954892440
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Analysis of Nokia's Corporate; Business; and Marketing Strategies: Examination of Nokia's strategy execution in three steps
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Anchor Academic Publishing
(2014)
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ISBN 13: 9783954892440
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Analysis of Nokia¿s Corporate, Business, and Marketing Strategies: Examination of Nokia¿s strategy execution in three steps
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Mobility is not just the fastest-growing technology in the history of mankind. With potentially four billion people being connected by mobile devices by the end of 2009, and many people having their first internet experience over a mobile device rather than a PC, mobility is changing people s lives for the better. This is a huge responsibility and test for companies in the business. But Nokia s CEO, Olli-Pekka Kallasvuo, is claiming that his company has always been good at adapting to both change and challenges.This work examines how well the world largest cell phone manufacturer is prepared to maintain customer s continuous trust in their company and products; what is their strategy to continue success while changing.The works examines in three steps Nokia s strategy execution: the corporate strategy level, the business-level strategy, and the marketing strategy level. Finally, the analysis results are collectively examined in the SWOT-analysis before drawing the conclusion for which of the various generic competitive strategies Nokia is deploying. 24 pp. Englisch. Seller Inventory # 9783954892440
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Analysis of Nokia¿s Corporate, Business, and Marketing Strategies: Examination of Nokia¿s strategy execution in three steps
Published by
Anchor Academic Publishing
(2014)
ISBN 10: 3954892448
ISBN 13: 9783954892440
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Mobility is not just the fastest-growing technology in the history of mankind. With potentially four billion people being connected by mobile devices by the end of 2009, and many people having their first internet experience over a mobile device rather than a PC, mobility is changing people s lives for the better. This is a huge responsibility and test for companies in the business. But Nokia s CEO, Olli-Pekka Kallasvuo, is claiming that his company has always been good at adapting to both change and challenges.This work examines how well the world largest cell phone manufacturer is prepared to maintain customer s continuous trust in their company and products; what is their strategy to continue success while changing.The works examines in three steps Nokia s strategy execution: the corporate strategy level, the business-level strategy, and the marketing strategy level. Finally, the analysis results are collectively examined in the SWOT-analysis before drawing the conclusion for which of the various generic competitive strategies Nokia is deploying. Seller Inventory # 9783954892440
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Analysis of Nokia's Corporate, Business, and Marketing Strategies Examination of Nokia's strategy execution in three steps
Published by
Anchor Academic Publishing
(2014)
ISBN 10: 3954892448
ISBN 13: 9783954892440
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Book Description PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9783954892440
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Analysis of Nokia s Corporate, Business, and Marketing Strategies: Examination of Nokia s strategy execution in three steps
Published by
Anchor Academic Publishing
(2014)
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ISBN 13: 9783954892440
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Mobility is not just the fastest-growing technology in the history of mankind. With potentially four billion people being connected by mobile devices by the end of 2009, and many people having their first internet experience over a mobile device rather than. Seller Inventory # 5727234
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