Marketing of Hedge Funds: A Key Strategic Variable in Defining Possible Roles of an Emerging Investment Force: v. 1902 (European University Studies) - Softcover

Bekier, Matthias

9783906759432: Marketing of Hedge Funds: A Key Strategic Variable in Defining Possible Roles of an Emerging Investment Force: v. 1902 (European University Studies)

Softcover

ISBN 10: 3906759431 ISBN 13: 9783906759432

Publisher: Verlag Peter Lang, 1998

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Hedge funds have recently received significant attention from both media and regulators, getting blamed for everything from causing volatility in the financial system to the collapse of investment banks. This thesis attempts to define hedge funds and make transparent the role they play in the investment system. Particular emphasis is given to understanding the marketing approaches pursued by hedge funds by showing how well they match the needs of private and institutional investors.

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Review

� ...this is an extremely useful book for all marketers or business development officers.

About the Author

The Author: Matthias Bekier was born in St. Gallen/Switzerland in 1964. He has studied Business Economics at the University of St. Gallen from 1983 to 1988 and from 1993 to 1995. Since 1989, he has been working in Management Consulting, focusing primarily on financial institutions in Europe and Australasia.

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